Job Location : New York,NY, USA
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
We are seeking a highly motivated and experienced Influencer Affiliate Marketing Director for up to a 6 month long contract to develop and lead the launch of our influencer affiliate marketplace. This role will focus on working with both internal and external parties to optimize programming appropriately and ultimately drive ticket & partner product sales through this unique format of influencer partnerships
WHAT THIS ROLE WILL DO
* Technology Relationships: Liaise with our core technology partner to ensure proper attribution set up, asset dissemination, creator onboarding & payment
* Influencer Recruitment & Communications: Identify, recruit, and manage relationships with influencers across various platforms who align with our tour and event target audiences. Develop relationships that drive high-quality traffic and conversions.
* Campaign Management: Plan, execute, and optimize influencer affiliate marketing campaigns. Use Captiv8's SaaS tools to track campaign performance, measure influencer impact, and make data-driven adjustments.
* Performance Analysis: Monitor and analyze key performance metrics, including traffic, conversions, and revenue generated from influencer posts. Leverage our core tech platform & internal reporting to generate actionable insights and continuously optimize and improve campaign effectiveness.
* Collaboration: Work closely with internal teams, including tour marketing, legal, and product management, to ensure influencer affiliate campaigns are integrated with broader marketing strategies and brand messaging.
* Compliance & Best Practices: Ensure all influencer marketing activities adhere to industry regulations and company policies. Promote ethical practices and maintain the integrity of the Live Nation brand.
* Budget Tracking: Monitor program budget, ensuring that expenses are tracked and reported accurately.
WHAT THIS PERSON WILL BRING
* Experience: Minimum of 5-7 years of experience in influencer marketing or affiliate marketing, with a focus on managing influencer partnerships and driving revenue growth.
* Industry Knowledge: Strong understanding of the influencer marketing landscape, live entertainment industry, and digital marketing trends.
* Skills: Exceptional analytical skills with the ability to interpret data, identify trends, and make strategic recommendations. Excellent communication, negotiation, and relationship management skills.
* Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or certifications are a plus.
* Technical Proficiency: Experience with influencer marketing platforms and SaaS technology, specifically Captiv8 and/or CreatorIQ. Proficiency in data analysis tools, and social platform Business Manager platforms is also required.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
New York City Hiring Rate*: $50 - $60 / hour
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee's salary history will not be used in compensation decisions.
California Hiring Pay*: $50 - $60 / hour
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee's salary history will not be used in compensation decisions.