Laine Recruiting has been engaged a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. They are experiencing some exciting growth and are intentionally investing heavily in their technology & data groups which is a primary catalyst. We're looking to hire an Information Analyst to join their rapidly growing team. Our client takes immense pride in their independent, women-owned status, their unwavering commitment to a purpose-driven approach, their B-Corp status, and their unique structure as a 100% employee-owned company (ESOP). SUMMARY The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment. KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Represent media data with domain expertise for campaign performance reporting. Key Responsibilities:
- Identify, collect, prepare, transform, and validate data.
- Understand and maintain data models, mappings, and relationships.
- Complete data transformations
- Perform data quality audits.
- Act as a subject matter expert in data use for measuring and improving marketing campaigns.
Key Outcome: Measurement Planning, Visualization & Analysis. Key Responsibilities:
- Establish business objectives and define KPIs and metrics.
- Assist in developing solutions to achieve client measurement goals.
- Create visualizations to effectively communicate performance.
- Build, update, and maintain Power BI dashboards for internal and external stakeholders.
- Documents observations resulting from Power BI dashboard reporting.
- Responsible for timely and accurate reporting delivery.
Key Outcome: Technical Process Maintenance & Improvement Key Responsibilities:
- Assist in the development of formal processes and conduct efficiency audits.
- Proactively support agency improvement/innovation initiatives.
- Other Responsibilities:
- Continuously learn and improve processes to ensure accuracy and efficiency.
- Organize and manage multiple priorities and projects.
- Take full responsibility and accountability for contributions and outcome.
- Ability to define problems, collect and review data, establish facts, and draw valid conclusions
REQUIRED QUALIFICATIONS
- Bachelor's degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics, or a related field; or equivalent work experience.
- 4+ years of relevant experience in data management, data visualization and/or campaign measurement.
- Ability to code in SQL
- Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
- Experience in BI tools, preferably Power BI
PREFERRED QUALIFICATIONS
- Experience with digital media platforms.
- Experience analyzing media data.
- Experience in the Healthcare vertical.
- Experience using project management software.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to their clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
COMPENSATION Our client is committed to providing pay transparency of their compensation philosophy and ensuring equitable pay practices for their employee owners. The base salary range for this position is as follows: Information Analyst III: $76,000 - $92,000 Information Analyst IV: $92,000 - $110,000 In addition to the base salary there are several other significant compensation elements totaling over 20% in additional cash incentives. This includes their ESOP (employee stock ownership plan), an annual bonus and a 401k match (up to 5%). In addition, they offer a heavily-subsidized full benefits package and paid time off benefits (4+ weeks), including 100% paid parental leave.