Description
The Partnership Marketing Activation Manager reports to the Marketing Director in planning and executing all contractual sponsor benefits including but not limited to event signage, marketing benefits, site activation, and promotions related to Desert Champions individual partners for properties such as the ATP/WTA BNP Paribas Open and the Fila Easter Bowl tennis tournaments and more.
Requirements
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
- Work closely with internal sponsorship team as event sponsor marketing activation liaison *
- Create inventory of contractual deliverables and establish techniques for delivering, tracking, and reporting marketing benefits *
- Create master marketing timelines to execute benefit elements of each sponsor *
- Serve as primary and day-to-day point of contact for sponsor marketing activations *
- Facilitate the fulfillment and implementation of contractual marketing benefits *
- Coordinate Desert Champions internal resources, such as Event Management, Retail, Food & Beverage, etc., responsible for aspects of the sponsors contractual marketing benefits *
- Gather all marketing assets associated with sponsorship agreements *
- Assist sponsors with promotions online, on-site, media reach, and at-venue presence *
- Create post-event marketing reports with success metrics for attendance, reach, digital, etc.
- Maintain partnership database with key contacts and agency partners *
- Support marketing department with miscellaneous projects and administrative duties *
*Essential Job Function
The job duties and responsibilities listed above are a general outline of the typical functions of the job, not an exhaustive list of all possible tasks and duties as assigned by management.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION & EXPERIENCE
- Bachelor's degree in marketing, sports management, or related field preferred
- 2 years' experience working in a live event environment
- Minimum of 3 years' experience in sponsorship management and activation
- Minimum of 3 years' experience in project or account management
MATH ABILITY
- Ability to calculate figures and amounts
- Ability to apply concepts of basic math
- Ability to read and analyze data metrics for reporting
KNOWLEDGE, SKILLS, and OTHER ABILITIES
- Time management skills
- Exceptional attention to detail
- Ability to multi-task, be proactive and take initiative
- Must be able to work in a fast-passed environment
- Work well with cross-functional teams
LAUNGUAGE ABILITY
- Ability to read, interpret documents such as print and web content, spreadsheets, and proposals
- Ability to write routine reports and correspondence
- Ability to speak effectively when working with partners, vendors, VIPs, or employees of organization
- Must be able to communicate effectively and professionally
- Must be able to speak, write, and understand English.
- Bilingual a plus
REASONING ABILITY
- Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
- Ability to deal with problems involving several concrete variables in standardized situations
- Ability to provide solutions to problems that can occur unexpectedly
COMPUTER SKILLS
- Intermediate knowledge of Microsoft Office products including Word, Excel, PowerPoint, and Outlook
- Online publishing tools and social media platforms
- Knowledge of sponsor management software is a plus
EQUIPMENT
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Regularly required to stand, walk, stoop, kneel, crouch, or crawl, talk and hear
- Frequently required to use reach with hands and arms to reach, climb and balance
- Occasionally required to sit
- Must have the ability to use and view a computer for extended lengths of time
- Must have exceptional vision with or without corrective lenses and be able to read small print
- May occasionally lift up to 20 pounds
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Requires flexibility to work hours based on events and will include nights, weekends, and major holidays
- Required to work extended hours during events or special projects
- Regularly exposed to indoor and outdoor weather including cold, hot, wet, or humid conditions
- Noise level in the work environment is usually moderate
EOE
Employment Type: Full TimeYears Experience: 1 - 3 yearsSalary: $25 - $35 HourlyBonus/Commission: No