Vice President of Resort Sales
: Job Details :

OUR CULTURE IS ONE-OF-A-KIND AND TRULY SETS US APART. We are proud of our humble beginnings and non-corporate style. We offer a unique atmosphere, unlike any other manufacturer. We work hard to be the best and we seek only committed individuals that will help move our company forward and embrace our values and culture. Lakeshirts | Blue 84 is one of the largest privately-owned screen-printing manufacturers in the United States, responsible for decorating and distribution of a wide variety of garments for the resort, college and K-12 markets. At Lakeshirts, we employ over 1,000 great people, proudly producing 45,000+ garments daily. It's not just a job but a lifestyle. Our job descriptions help support and guide you in the role you play in making our company successful. LIFE'S BETTER IN A T-SHIRT. IT REALLY IS.

EMPOWER TEAMS AND DRIVE SALES WITH STRATEGIC LEADERSHIP AND COLLABORATION | WOW RESORT CUSTOMERS WITH EVERY INTERACTION

THE OPPORTUNITY:

Lakeshirts is more than just a high growth $200M+ t-shirt company. We're a place where ideas come to life, t-shirts reign supreme, and creativity meets culture. Our atmosphere? It's one-of-a-kind. Think non-corporate, fast-paced, and fun, where decisions happen in real-time, change is embraced (we are NIMBLE & open-minded), and success is a personal journey defined by you (living out our value of Meritocracy). As one of the largest screenprinting manufacturers in the United States, we decorate a wide variety of garments, hats, stickers & novelty socks for the resort market, supported by nearly 1,000 ah-mazing team members from sea to shining sea.

We're looking for a highly experienced, passionate, strategic, and personable leader to step into the role of Vice President of Resort Sales and lead our resort apparel and headwear sales divisions, including brands like Blue 84, Zephyr, EMI-TGT, Yesterday's, Aksels, Altered Latitudes and Lakegirl. In this role, you will drive the growth of our resort brands through strategic leadership, collaboration, and mentoring, shaping our market presence and helping to achieve our ambitious sales goals.

It's equally important that this person is a humble, committed, motivated individual with a servant leadership style who thrives on guiding and developing team members. Understanding what it takes to sell unique product combinations, proficiency with data analytics, 5 or more years in sales and corporate sales management experience are all important qualifications for the gig. It would be a benefit if this leader lives near our headquarters in Minnesota; you really gotta see us to believe us, and boots on the ground at HQ helps team members embrace our creative, driven, collaborative culture.

We're not your average company, either in culture or performance. We love our products, our customers, and-most importantly-our team. Much like the customers we serve, we like to win, and we know the best team makes that happen. Team is one of our core values, reflecting our collective drive to succeed. As a brand and a company on the rise, we thrive on delivering exceptional results in a collaborative, innovative environment where everyone contributes to our shared success.

Much like Bigfoot, this is a rarely seen opportunity that doesn't present itself often, so don't wait to apply.

Essential Job Functions | Lead + Motivate + Create + Foster + Build + Drive Growth = Results

* Lead and motivate divisional resort sales leaders, proactively addressing challenges and driving the team to consistently achieve and exceed sales targets

* Collaborate with resort sales leaders to develop and implement improved systems for continually attracting and retaining additional sales reps

* Strategically collaborate with business development, line development, marketing, finance, and operations teams to craft and execute strategic sales plans aimed at achieving company sales targets and expanding our resort market presence

* Oversee the preparation and management of sales budgets, ensuring alignment with company financial goals

* Conduct regular market analyses to stay informed about resort industry trends, competitor activities, and customer needs; use market insights to inform sales strategies and product development

* Continually identify and pursue new business opportunities with potential retail partners

* Develop and implement innovative sales tools, techniques, and training programs to enhance the sales team's skills, knowledge, and efficiencies

* Establish performance metrics for the sales team, conduct regular performance reviews, and implement improvement plans to address underperformance (speaking to our value of Continuous Improvement)

* Ensure effective use of CRM systems (Salesforce) to manage customer relationships and sales activities

* Foster a culture of continuous learning and professional development within the sales department

* Proactively identify sales performance risks and develop actional strategies for mitigation

* Build relationships with customers through social settings, including dinners and trade shows

* Lead annual sales meeting with divisional sales leaders, aligning everyone on key priorities for each year

Qualifications | Big Picture Thinker + NIMBLE + Resort Apparel Know-How + Proactive

* Bachelor's degree in Business, Sales, Marketing, or a related field preferred

* Minimum of 10 years' experience in sales leadership and rep leadership roles, ideally within the resort product industry

* Proficiency with sales technology, such as CRM systems (Salesforce preferred), Excel, and PowerPoint

* Strong data analysis skills to track performance, analyze market trends, and translate insights into actionable sales strategies

* Demonstrated ability to anticipate and meet the needs of key accounts proactively to ensure successful positioning

* Proven track record of achieving sales targets and driving revenue growth

* Passion for the resort apparel industry, including selling, customizing, and staying ahead of trends

* Enthusiastic, approachable, and optimistic personality with a great sense of humor; all pretty crucial elements for a successful sales leader

* Self-motivated, results-oriented, and able to excel in a fast-paced, ever-changing environment

* Excellent verbal and written communication skills; effective negotiator and interpersonal communicator

* Welcoming of change, NIMBLE, and open-minded, with and ability to embrace and drive Continuous Improvement (there's that core value again!)

* An ability to recognize our culture, contribute to it, and be a part of it; big egos, game players, me firsts , entitled, and other such traits need not apply- we kind of mean it

* Must love dogs (we kinda like them at our MN headquarters, and we hope you do, too)

* Must love tees (and hats...and stickers...and novelty socks)

* Willingness to travel 40-50% of the time, based on business needs and seasonality.

Cognitive or Mental Requirements of the Job:

Employee must be able to see and hear, read and write. Requires adaptability, analyzing, assessing, calculating, decision making, dependability, judgment, reading, speaking, following direction, handling multiple priorities, reasoning.

Physical Demands:

OCCASIONALLY: Lift, Stand, Carry, Lift under 10 lbs, Carry under 10 lbs, Reach above shoulder height. Push, Pull, Climb, Balance, Bend, Twist, Crawl, Reach, Lift 10-24 lbs, Lift 25-50 lbs, Lift over 50 lbs, Carry 10-24 lbs, Carry 25-50 lbs, Carry over 50 lbs

FREQUENTLY: Walk, Reach at shoulder height

CONTINUOUSLY: Sit, Reach below shoulder height

NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment.