Aloha is a leading SaaS health-tech company focused on providing innovative solutions to healthcare providers that elevate the patient experience. We are on a mission to drive growth and advance innovation in the healthcare industry, and we're looking for a passionate and experienced Director of Demand Generation to join our dynamic team.We're proud to say that Aloha has been on the INC 5000 list for five consecutive years (2020-2024). We're planning to keep the momentum going and gearing up for our biggest growth period yet. Are you ready to join us?Director of Demand Generation
- Compensation: Base Pay $160K Annual
- Reports to: VP of Sales
- Location: McKinney, TX
As the Director of Demand Generation, you will lead our demand generation team to ensure a steady and predictable growth strategy. This role will require hands-on management of demand generation tactics and strategic thinking, as well as experience in digital marketing, lead generation, marketing automation, and data analysis. You will need to show a proven track record of creating successful campaigns that have driven measurable results.Key Responsibilities:
- Develop and implement demand-generation and account-based marketing strategies across multiple healthcare verticals.
- Create and execute integrated marketing campaigns across various channels, including email marketing, content marketing, social media, SEO, SEM, and events that drive engagement and conversions.
- Utilize marketing automation tools, like Hubspot and Instantly, to increase conversion rates and drive qualified leads to the sales team.
- Lead the demand generation team by crafting and executing a comprehensive growth strategy aimed at building and nurturing a diverse, highly skilled in-house team.
- Use data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness
Qualifications:
- Experience: Minimum 5+ years in Demand Generation or Growth Marketing; 2+ years in a marketing management position
- Education: Bachelor's degree in Marketing or Business, bonus but not required
- Background: B2B SAAS experience is preferred
- Tech Stack Proficiency: Google Workspace, Zoom, Salesforce, Hubspot
- Expertise: Google Ads, Meta Ads, Retargeting, Leadpages, Conversion Optimization, Copywriting, A/B testing, Google Analytics, Direct Mail
- Organization: Strong organizational skills and attention to detail.
- Communication: Excellent verbal and written communication skills. Ability to create and sell new ideas.
- Key Traits: Problem solver, Innovative Thinker, Team Player
Benefits/Perks:
- Weekly In-House Chiropractic Care
- 4 Company Provided Lunches Weekly
- Regular Company Outings/Team Bonding Events
- Professional Development Training from Leading Sales Industry Experts
- Short-term Disability and Life Insurance
- Full Medical, Dental, and Vision Health Benefits
- Matching 401(k) up to 4%
- Flexible Vacation & Paid Time Off
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