Job Description-
Preferred Skills & Experience
- 1+ years previous paid social media experience
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
- Proficiency working within Microsoft Excel and PowerPoint
- Exposure to advanced targeting/retargeting tactics in social
- Comfort owning and managing budget/investment levels in social media
Campaign Management/Execution –
- Continue developing a mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
- Traffic plan assets such as creative and required tracking tags
- Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
- Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
- Support the setup of client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
Reporting –
- Monitor pacing and optimizations of active social campaigns across client roster daily
- Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
- Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as needed
Social Media Planning -
- Support in developing proposals for paid social media campaigns across active client roster
- Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiations