This position is located in our Vista, CA headquarters office and requires a minimum of two days a week on site (Tuesdays and Wednesdays + additional day per month). Only candidates in a commuting distance will be considered. The pay for this role is an annual base pay up to $75,000 and $5,000 annual bonus.
Our Mission
Thirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego, our home, and it is here that our story comes to life. Our brands: Tavi, ToeSox, Base33 and Vooray all reflect this synergy, although each step boldly with its own unique personality.
We define new trends in the studio and beyond, driven by our customers' desire to continually enhance their practice. And, we dedicate our days to innovating and creating high performance and premium, quality products that allow them to lead the active lifestyle they choose with style they love. We invite you to join our journey.
About Us
Founded in 2004, Thirty-Three Threads is an industry leader in high performance, fashionable premium apparel, socks and accessories for the global boutique fitness market and beyond. Our brands and products are known as best-in-class in quality, design, style and functionality.
Summary
The CRM Specialist will be responsible for growing and scaling the DTC and wholesale email and SMS marketing channels for all brands at 33 Threads. This includes full ownership of the campaign calendar including copywriting, asset coordination, scheduling, testing, competitive analysis, and reporting for all brands. This individual will play a critical role in driving strategies that support monthly DTC and Wholesale revenue targets and improve customer retention.
Duties and Responsibilities:
- Manage monthly email marketing and SMS campaign calendars for both DTC and Wholesale sales channels, including copywriting
- Coordinate asset management and design edits + approvals for each campaign based on templates and channel best practices
- Coordinate with wholesale and DTC departments to gather required details for monthly campaigns
- Link and schedule each campaign in current ESP + SMS platform
- Develop storytelling and messaging across all brands and business channels for emails and SMS to ensure brand differentiation and further educate customers on our brands and their products.
- Ownership of developing automated flows to optimize sales based on customer segmentation
- Manage and maintain each brands email list to ensure audiences are engaged and segmentation is optimized
- Develop reporting and evaluate KPIs for weekly review with management and marketing teams to share insights and make recommendations for optimizations and efficiencies
- Conduct A/B testing for both email and SMS campaigns to further gain insights into our customers behaviors and update templates + messaging based findings
- Display strong analytical skills to review sources of data and make recommendations for adjustments and optimizations
- Conduct market research and competitive analysis to stay updated on new strategies and brand trends
- Keep up with best in class business efficiencies and integrations for more seamless transfer and collection of data
Knowledge, Skills and Abilities Required:
- Experience in the athletic or wellness retail space preferred
- Proficient in Klaviyo ESP
- Proficient in Hubspot Platform
- Experience in navigating Shopify and Google Analytics platforms
- Experience with A/B testing emails and SMS campaigns
- Proficient in Microsoft Applications
- Proficient in industry-leading project management applications such as Asana, Basecamp, and HIVE
- Ability to effectively apply critical thinking and creative problem-solving skills to resolve issues
- Strong communication and decision-making abilities
- Strong organization and planning skills
Minimum Job Requirements:
- Bachelor's degree in marketing, business or related field
- Minimum of 3 years of experience in customer relationship management
- Proven experience in developing, implementing, and measuring retention strategies
- Excellent knowledge of customer database systems
- Strong analytical and problem-solving skills
- Able to work independently and within a team environment
Benefits
- Hybrid work setting
- Wellness focused work environment, casual/lifestyle apparel work attire, one hour paid fitness time per week.
- Headquarter office includes - on site gym, rising desks, on site work out classes
- Extensive Paid Time Off Program - PTO, Sick, 10.5 paid holidays, additional incentivized Floating Holidays, Summer Half Days, additional incentivized paid time off.
- 401(k) match of 100% up to 4% of annual salary
- Community Service Time
- Dog Friendly
- Generous apparel stipend
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at Thirty Three Threads.