Group Copy Supervisor (HCP)
: Job Details :

Group Copy Supervisor - HCP

About:

A full-service health and wellness creative agency aspires to drive healthy change. Founded in 2000, The Bloc has since remained one of the largest independently-held advertising agencies in the US. With an established network of like-minded, independent agencies across 17 countries, The Bloc continues to be globally recognized for creativity and innovation in the health space. Specialty areas include HCP (healthcare professionals) and DTC (direct to consumer) promotion, with supporting strategic services such as planning, digital experience, payer and medical.

The Role

The Group Copy Supervisor will be responsible for generating ideas and running the day to day of the brand through to the finished product. The Group Copy Supervisor works closely with creative and account teams to ensure adherence to client's marketing strategies and objectives within specified deadlines. The Group Copy Supervisor supervises junior writers on projects and works with an Art Supervisor in partnership to generate concepts.

Responsibilities

Strategic Thinking

Full understanding of client's marketplace and can evaluate work in light of current marketing environment

Assists with tactical plan development

Maintain awareness of budget requirements. Insure the best visualization of the product while staying within budget limits

Alert Account Services in advance when work exceeds budget and obtain appropriate approvals to follow through

Participate in strategic and tactical meetings with client and account management to develop effective advertising campaigns reflecting the clients objectives

Participate in brainstorming team meetings

Execution

Review and proofread all materials for consistency with editorial markups

Present creative work to clients

Skillfully produces work across all channels

Both manages and works independently while juggling multiple projects

Organizes thoughts effectively and communicates them well

Places emphasis on quality control and adherence to deadlines

Exhibits decisive problem solving ability

Relationship Management

Provide support and supervision to copywriters on account(s)

Follow-though and communicate with art team, producers, and editorial departments to ensure smooth flow of jobs to meet deadlines

Develops strong internal relationships with creative supervisors and account counterparts

Has a solid client relationship; actively leads interactions with clients and forges bonds with stakeholders

Business Management

Check and approve all visual materials through all stages of pre-production and production

Participate in new business presentations

Establish rapport with client and be able to present ideas in an organized, professional and effective manner

Proactively solve client problems

Maintain quality control over all copy elements

Copy should support layouts with attention-getting techniques and compelling storytelling

Requirements

5+ years of healthcare advertising agency experience

BA degree (Advertising, Communications, English, Biology, Neurology, Oncology and Genetics or related field preferred)

A proven track record of creative ability and judgment, successful client contact experience, the ability to work collaboratively with account management, excellent presentation skills, successful experience in managing creative teams and multiple accounts, and the commitment to go the extra mile in time and effort to produce the very best work

Portfolio available for consideration

The Bloc provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.