Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
As VP | Director, Connections Strategy, your media and marketing expertise will be essential to supporting and inspiring strategic direction for client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, you'll focus on effectively solving clients' business challenges and inspiring connected creativity through an orchestrated system of paid, owned and earned touchpoints that inspires connected and personalized creativity.
Responsibilities
Day-to-day, your role will include:
Analyzing and illuminating how consumers interact with devices, content and media through research and rigorous data analysis.Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people.Collaborating with brand, media, creative, data and technology teams to develop personalization strategies including guiding development of comprehensive audience segments, setting up modular content strategy, determining appropriate data triggers, and supporting set up of DCO/modular media campaign and creative feed.Partnering with creative teams to inspire creative personalization strategies and guide production planning (which assets will be used, shoot planning, etc.) to achieve personalization goals.Mapping consumer experience journeys to identify high-impact moments for brands to connect.Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends.Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary.Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs.Qualifications
This exciting and important role requires strong work experience (7-9 years; min 4-year college degree, Masters preferred), including a track record of impactful work and professional ingenuity – which means you are:
A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life.A strong analytical thinker with exceptional research dexterity, including deep experience with media-centric tools such as Comscore, MRI, Google Analytics and a creative approach to data exploration.A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view.An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way.An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively.A strong leader comfortable collaborating and leading a cross functional team inclusive of daily client interaction and twice-weekly client site visits.An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change.Got what it takes? We'd love to hear from you.
Digitas is an equal opportunity employer.
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