ABM - Account Based Marketing Manager - Walter Everett : Job Details

Walter Everett is delighted to partner with a leading organization in the technology and services sector to recruit a Marketing Campaign Manager. This is a dynamic opportunity to lead innovative marketing initiatives and drive impactful results in a collaborative environment.

What you'll be doing:

• Developing and executing cutting-edge marketing campaigns, including account-based marketing (ABM) strategies focused on 1-to-few and 1-to-1 campaigns. These campaigns will aim to generate demand and accelerate deals within strategic accounts, supporting the achievement of sales revenue goals.
• Collaborating with business leaders to identify high-value accounts for ABM campaigns, analyzing data, working closely with sales teams to understand priorities, and creating tailored messaging that aligns with account needs and pain points.
• Acting as the marketing business partner for specific industries, participating as a team member to drive growth initiatives and marketing activities.
• Creating quarterly marketing plans in collaboration with internal and external stakeholders to ensure alignment with business priorities and timely execution.
• Managing a flagship campaign focused on the Public Sector, including its continued growth and success.
• Researching industry sectors, organizations, and personas to produce targeted materials and messaging, including customized campaigns that support the sales cycle.
• Coordinating with regional teams in Europe and Latin America to ensure effective implementation and execution of global/regional industry campaigns.
• Collaborating with marketing, sales, industry, and proposition teams to deliver impactful communications to clients and prospects.
• Working with internal and external SMEs and agencies to produce clear, compelling content for campaigns and broader marketing efforts.
• Reporting campaign outcomes to stakeholders, continuously optimizing marketing tactics to achieve desired results.
• Ensuring effective communication and coordination of marketing plans, campaign execution, and results.
• Overseeing the follow-up and nurturing of marketing-qualified leads, ensuring they flow effectively to sales and meet marketing contribution targets.

What experience you'll bring:

• Strong creative, verbal, and written communication skills.
• Advanced presentation skills for leadership-level stakeholders.
• Financial and business acumen with strong analytical abilities.
• Organizational agility and the ability to engage effectively across all levels of the business and with external partners.
• Extensive project management experience.
• In-depth knowledge of business and marketing strategy, including promotions, direct mail, customer relations, and advertising techniques.

Why join?This hybrid (2-3 days per week on their luxury London Office). The role offers flexibility and the opportunity to work on impactful projects, collaborate with diverse teams, and contribute to meaningful growth initiatives. If you’re a results-driven marketing professional with a passion for innovation, we’d love to hear from you.

Reasonable AdjustmentsWalter Everett is committed to creating an inclusive recruitment process. If you require any reasonable adjustments to be made during the application or interview process, please let us know, and we will be happy to accommodate your needs.