Account Director - Digital Strategy & Analytics - Harnham - Data & Analytics Recruitment : Job Details

Account Director - Digital Strategy & AnalyticsFort Worth, TXUp to $140,000 + 20% Bonus

A fast-paced ad-tech business seeking a data-driven Account Director to own the digital advertising strategy for enterprise clients. The role leads a team of data-savvy digital marketing analysts and account managers and is responsible for devising strategies that achieve Return on Ad Spend targets for enterprise clients.

The Role

• Lead Client Relationships: You'll serve as the primary point of contact for enterprise clients, understanding their needs and driving strategic growth using a data-driven approach
• Strategize and Execute: Develop and refine digital marketing strategies, leveraging automation and data-based insights to increase client ROI and grow ad spend across metasearch, paid search, and display campaigns.
• Manage Profitability: Own the profit and loss for client accounts, ensuring profitable and scalable growth. Spot opportunities to upsell advanced data solutions
• Team Leadership: Lead and mentor a team of Account Managers and Digital Marketing Analysts
• Industry Insights: Stay ahead of industry trends. Use these insights to develop testing initiatives, provide strategic feedback, and lead key conversations during quarterly business reviews (QBRs).

Your Skills and Experience

• 8+ years of experience in a similar role in digital marketing or adtech
• 3+ years of leadership experience, managing cross-functional teams.
• Experience managing enterprise accounts with budget spend of $millions/month
• Expertise in metasearch, paid search, and display advertising.
• Advanced analytical skills with the ability to interpret data trends and present actionable insights.
• Strong communication skills with the ability to manage multipoint client interactions and present high-level strategies to executive stakeholders.
• A passion for technology and innovation, with a knack for solving complex client challenges using automation and data-driven solutions.