Area Sales Manager - CPJ Recruitment : Job Details

The Role of Area Sales Manager

Area: Staffordshire, Warwickshire, Northants, West Midlands, Oxfordshire

As an Area Sales Manager, you will represent a world-class brand of highly engineered tools associated with the metalworking industries. Covering the West Midlands, the M5 corridor, and (South Wales infrequently), this role blends technical expertise with consultative selling.

• The Area Sales Manager will build and grow relationships with key dealer, merchant and distribution accounts.
• Drive end-user engagement with fabricators, automotive manufacturers, and foundries.
• Solve manufacturing challenges by becoming a trusted advisor to your customers.
• Collaborate with a Technical Area Manager for advanced product demonstrations and engineering support.
• Conduct training and toolbox talks with distributors and end-users.
• Support distributors with demonstrations and consult with their customers.

This is a fully autonomous role, putting you in control of pricing, promotions, and rebates to drive commercial decisions. As Area Sales Manager, you will run your region as if it were your own business!

The Company Hiring an Area Sales Manager

Our client is a global leader in the tooling sector with a legacy spanning over 150 years. Known for their innovative and safety-focused product range, they are at the forefront of engineering excellence. Their UK team is long-established, with many sales professionals enjoying tenures of over a decade, a testament to their supportive and people-first culture.

Expect cutting-edge product launches, strong market presence, and an opportunity to work with a company committed to both its employees and innovation.

The Candidate Requirements for the Area Sales Manager Role

• A sales background in engineering and / or metal working industries e.g. cutting tools, CNC machines, abrasives, assembly tools, welding equipment, lathes, fasteners, etc.
• Confidence in delivering technical product demonstrations.
• Strong relationship-building skills with end users, dealers, and merchants.
• Experience in selling engineered products is a significant advantage.
• The ability to communicate and negotiate effectively.
• Familiarity with the sales-through-distribution model.

The Package for the Area Sales Manager

• £42,000
• 15%-30% of basic salary (paid monthly, quarterly, and annually).
• 25 days holiday plus bank holidays.
• Pension scheme.
• Company car - Cupra Formentor hybrid
• laptop / mobile phone.

Ref: CPJ1641