Area Sales Manager - Heybridge Associates : Job Details

Drinking coffee today shouldn’t stop us drinking coffee tomorrow. But it will – unless we change the way coffee is bought and sold. Because if farmers can’t make a living growing coffee, they’ll stop. And right now 80% of them aren’t. So we put our growers first – buying from them directly, paying them fairly, and investing in training and support. We make sure our products and processes respect the earth and the people making a living off it. We’re open and specific about our approach, so other coffee companies can follow our lead. And we make sure our coffee tastes as decent as it acts, so you’ve got good reason to pick our pack off the shelf – turning an everyday ritual into a gamechanger.We’re on the lookout for an Area Sales Manager to join our team in the South of England. This is a field-based role, reporting to the National Account Manager. You’ll need to live in or near the area you’ll be covering. Working Hours and Benefits8:30 – 4:30 – (Mon – Fri) Company Car Generous annual leave per year + statutory bank holidays Generous Pension Scheme  Barista and Equipment Training  Employee Assistance ProgrammeVitality Health CareGroup Life AssuranceDeath In Service BenefitAs much coffee as you can drink! Key ResponsibilitiesCustomer Management

• Build strong relationships with key wholesalers, multi-site regional accounts, and Southern independent accounts.
• Spot and seize opportunities to grow sales within our existing accounts.
• Develop and implement fresh initiatives to boost revenue.
• Handle admin tasks linked to your regional customers.
• Work closely with the supply chain team to keep products available and accessible.

Financial Management

• Analyse, report, and present customer performance data.
• Use our commercial investments effectively within your territory.
• Manage invoices with accuracy.
• Forecast sales and trends with precision.
• Ensure products are delivered on time and keep stakeholders updated on progress.

New Business Development & Planning

• Bring Cafédirect’s commercial plan to life with maximum impact.
• Drive sales of coffee and equipment.
• Grow current customers and bring in new ones, using a well-structured pipeline and journey plan.
• Keep an eye on competitors and their activities in your territory.
• Create detailed account plans for key customers.
• Forecast and track metrics for your accounts.

Behaviours / SkillsWe’re looking for someone who is:

• Responsible, reliable, and trustworthy – someone who reflects our commitment to customers and the brand.
• Dynamic, highly motivated, and proactive – with a genuine passion for coffee.
• Confident in Excel and PowerPoint, with the ability to learn and navigate IT systems with ease.
• A clear communicator who can present and influence effectively at all levels.
• Experienced in delivering tailored, client-focused solutions.
• Strong in commercial and negotiation skills.
• Capable of juggling multiple projects without missing the details.
• A great listener, skilled negotiator, and polished presenter.

If this sounds like you, we’d love to hear from you!