B2B Social Media Specialist - Armstrong Lloyd - Marketing Recruitment : Job Details

My client is an industry-focused B2B business. This is an exciting opportunity to join a well-established, leading company in a role dedicated to owning and managing Social Media strategy and delivery, working alongside a marketing team of eight.

Location: Hersham, Surrey. 3 days per week office based, work from home 2 days. Free parking, 15-20 minute walk from the closest train station.

Benefits: Healthcare, discretionary bonus, 5 weeks annual leave (or equivalent in hours) in addition to public holidays, pension scheme, Training budget, ongoing learning and development planning.

If you are a B2B Social Media expert, looking to make both strategic and tactical impact, this role will be perfect for you.

Duties for Social Media Specialist:

• Own and lead all Social Media strategies, platforms, and delivery, with support from the Marketing Executive and the Marketing Manager in the team.
• Manage social media project timelines, resources, and budget.
• Work with existing tech stack (HubSpot, Canva, Asana) and make recommendations to evolve social technology.
• Liaise with internal department leads to gather insights on current topics and content.
• Stay in touch with the latest news aligned to the industry and drive creative social content on current affairs.
• Plan and execute B2B social media campaigns via LinkedIn, and Instagram, and share on other platforms.
• Define social media communication strategy and drive new and improved engagement with desired audiences.
• Manage social media posting liaising with the marketing and creative team members.
• Manage campaign launches and timelines, ROI, and data-driven improvements through optimization.
• Define and track campaign metrics to ensure business impact is measured.
• Act as a trusted advisor to the Marketing Director, and internal department leads.
• Communicate campaign strategy and results with stakeholders

The ideal Social Media Specialist will have:

• Previous experience in a dedicated social media specialist position
• Experience managing social media channels as the sole social media specialist in a B2B industry
• Experience working with internal stakeholders in gathering insights for social content
• Expertise especially in managing social media on LinkedIn and Instagram (B2B)
• Creative mind and comfortable recommending and driving new social media strategies and campaigns
• Experience managing/adopting social media management technologies
• Exceptional social media project management and stakeholder engagement skills
• Ability to create social media campaigns that result in conversations and engagement from target audiences
• Passion to make a difference

Why become the Social Media Specialist for this business?

• Join a mid-sized global business of 100 employees that has maintained a friendly and family-feel culture
• Great opportunity to establish yourself as a sole Social Media specialist in a sizable marketing team.
• To be part of building/improving a best-in-class social media strategy for the business
• Free parking and hybrid working, flex start and finish times between 8am-9am and 4-5pm
• Strong financially backed business

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialize in B2B SAAS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.