Brand Manager - Alex James Digital : Job Details

Our client are a fast a fast growth business.

They are now looking for a Brand Manager to join the team.

Role Description

The Brand Manager understands the unique attributes of the brands within the portfolio and researches the global competitive marketplace to support the Senior Brand Manager, and Head of Brand, in making and lead activities that continue to grow each brand in line with company targets and in the protection of the brand IP.

Alongside the Senior Brand Manager and NPD Manager, they will create NPD plans in line with company growth expectations and align internal and external departments to ensure the brand proposition and vision is delivered. They will utilise data and insight to monitor brand saliency and success to continue to develop agile brand plans.

They input into over-arching comms that creates/retains the brands unique position within the global marketplace and develop and deliver integrated, global marketing plans, acting as the brand guardian in key markets, they are the first point of contact for Brand and Marketing activity in line with the long-term sales plan and brand guidelines.

Working alongside the Senior Brand Manager and Global Head of Brand, they also work closely with wider teams such as Sales and the inhouse Design team, to ensure cross functional alignment.

Key Accountabilities/Responsibilities:

· Maintain continuous analysis of the competitive environment and consumer trends in the masstige Iuxury bathing

and beauty environment

· Defend the integrity of the brand and its proposition ensuring that the brand values, proposition and

differentiating factors are protected and optimised through product development, content development and

activation

· Develop new NPD line extensions (and potentially brands), with recommendations around retail price point and

competitive position, in line with company growth expectations, seeking innovative and ownable product

characteristics that enhance the brand proposition. Collaborating with Technical and NPD to ensure that this is

maintained through the development process

· Development of brand assets including brand & copy bible, lead campaign photography and outline marketing

concepts and content that underpin the brand proposition

· Build the appropriate activation of the brand/category vision and plans in primary markets

· Develop campaign content (online and offline) to achieve brand objectives and sales plans

· Responsible for go-to-market activation of the campaign content, defining the integrated marcomms plan within key

market places against sales targets and budgets

· Build and execute Joint Business Planning activity with strategic retail partners, alongside Distributors and Account

Managers

· Briefing and management of external marketing agencies including PR partners, media buying agencies,

experiential suppliers etc

· Champion our instore environment. Lead, develop and execute retail strategy in local markets

· Make recommendations on spend split in collaboration with the Senior Brand Manager, Social Media Executive and

E-commerce Manager

· Review incumbent product propositions to ensure their ongoing fit and success in market and make

recommendations around portfolio / lifecycle management

· Regular analysis of AYR sales in conjunction with the Sales team, and brand financial KPIs across the portfolio of

brands to continually inform the global product, sales and brand and marketing strategy

· Working alongside Sales, establish performance specifications, retail price parameters and market applications

· In conjunction with the Social Media Executive and E-commerce Manager, measure and report performance of all

brand campaigns, and assess against goals (ROI and KPIs)

· Monitor product distribution and consumer & retailer reactions

· Input into and manage (where appropriate) the brand marketing budget

· Fully responsible for the brand experience on D2C channels and working closely with the E-commerce Manager to

ensure it is kept updated, on brand and in line with agreed activation plan

· Day-to-day line management of two reports; Brand Executive & Social Media Executive

Key Competency Requirements:

• Articulate
• Creative & visionary
• Methodical and analytical
• Good understanding of the full marketing mix
• Strong sense of commercial awareness
• Strong analytical skills and data-driven thinking
• Ability to think strategically using an analytical marketing approach
• Entrepreneurial and innovative
• Capable of thriving in fast paced environments and using initiative
• Strong team player
• Motivated individual with a self-start mentality
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations.
• Advanced communication and interpersonal skills
• Excellent presentation skills
• Strong negotiator
• Up-to-date with latest trends and marketing best practices
• Attention to detail

Excellent package on offer.