Brand Specialist - Barclay Meade : Job Details

The Marketing team are pivotal in ensuring that we present the brand to our customers in an inspiring and

authentic way across Europe. We've come a long way from the low cost start up over 25 years ago. The travel

landscape has changed beyond recognition and our customers demand and deserve the very highest standards of

service from us.

We exist to make low-cost travel easy, innovating and looking ahead to deliver the best experience to our customers.

This shapes everything we do from our advertising to our website to changing the way we deal with disruption, to the

way we are challenging the norms of the holidays sector.

The marketing team build and protect the brand, and are transforming the way we attracts customers.

The Marketing Services team is made up of three functions - Brand, Planning and Content.

The combination of theseenable world class marketing by being a centre of excellence, enabling the local marketing teams across Europe to execute world class activity and by representing the wider marketing team by engaging with other business units.

The Brand team are responsible for developing and executing the global brand strategy and platform 'Get Out

There' across all touchpoints. We lead the relationship with our strategic and creative agency and work closely with

them to develop best-in-class campaigns - both brand and sales - and advertising masters. We establish and uphold

brand guidelines and standards, including our tone of voice.

Internally we work very closely with the other functions in the Marketing Services Team, as well as with the local

marketing teams, PR, Insight, digital, media and commercial functions. We also work with a much wider group to

deliver cross functional pan-European plans and assets to the wider business.

JOB ACCOUNTABILITIES

Support the Creative Lead in the codification and evolution of the visual and sonic identity, through clear

guidelines and templates

Act as brand guardian to ensure all comms are compliant with visual identity guidelines and overarching brand

strategy, through consultancy, review and approvals

Collaborating with other teams and departments as they develop communications, to ensure they adhere to our

visual identity, brand strategy and brand licensing agreement

Delivering brand training and check-in clinics to empower other teams to ensure their own work is compliant with

visual identity guidelines

Partnering with the Customer Experience team to ensure all touchpoints, including airport environments, are

compliant with our visual identity and brand strategy

Coordination of the internal brand hub - as a resource for teams to access guidelines, assets and templates

Monitor and reply to emails contacting the brand team, and establishing plans to respond to each project/request

Be the key point of contact for approvals of all printing and merchandising collateral with Cubiquity.

Maintain a clear status list of projects, which is shared with the Creative Lead

KEY SKILLS REQUIRED

Proven experience in brand management, and ensuring adherence to visual identity guidelines through review

and feedback

Experience in delivering training on brand guidelines and standards to enable wider business to ensure

communications are compliant

Proven experience of delivering multiple projects concurrently, to a high standard.

Great communicator with the ability to get on well and get the best out of people providing clear direction and

feedback.

Strong understanding of how branding and creative works

Natural creative judgement and passion for branding and producing innovative and effective creative.

Proactive, independent worker with excellent attention to detail

Organised and good at working cross functionally in a matrixed business with multiple stakeholders.

Team player, willing to share knowledge and discuss approaches and tactics but also able to work

independently