Business Development Manager - North West - The Advocate Group : Job Details

Business Development Manager (On-Trade)

Field Based – North West

Up to £50,000 plus travel allowance and generous bonus

Are you a commercial and customer-focused On-Trade expert with experience securing new business for premium brands across multiple operators and national accounts?

The Advocate Group are partnering with a well respected Scottish independent family firm in the spirits industry whose products are well recognised and enjoyed by many. They are looking for a Business Development Manager to work on their premium portfolio and drive engagement in the on-trade and cultivate new business

Responsibilities will include:

New Business Development:

• Focus on acquiring large premium groups and national accounts.
• Targeted approach to securing business within premium pubs, bars, restaurants, and hotels.
• Leverage a prospecting database while continuously generating new leads and contacts.
• Implement a proactive engagement strategy that extends beyond tender periods.
• Take a consultative approach to understand customer needs and align with how the company's brands can drive consumer engagement.
• Collaborate with internal teams to ensure database alignment and maximize opportunity.
• Develop compelling marketing and commercial tenders in partnership with relevant departments.
• Maintain regular communication with regional teams, building relationships across various areas and roles.
• Create and execute a territory plan, capitalizing on market opportunities.
• Onboard and support new accounts.

RTM Collaboration (10%)

• Network with sales teams to increase awareness of the brand portfolio and uncover new opportunities.
• Work cross-functionally with colleagues to enhance impact, identify opportunities, and collaborate effectively across the sector.
• Coordinate with distribution and sales teams to ensure product availability and secure new product listings.
• Utilize wholesale data to strengthen and expand brand presence.
• Monitor and respond to changes in wholesale order performance.

Account Management (20%)

• Manage full account responsibility with guidance from leadership, including budget and discretionary investments.
• Ensure effective account management by addressing gaps, driving margin growth, and implementing marketing activations.
• Leverage sponsorship events and local partnerships to boost brand visibility and engagement.

About You: 

• Expertise in winning new business
• Skilled negotiator
• Target driven
• Instinct for growing brands in premium groups and RTM/Wholesale
• Drinks industry experience
• On-Trade network
• Proven success working with RTM/Wholesaler

If you want to be a part of an exciting, growing business and executing best in class activations with great products, please get in touch today!

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.