Business Development Marketing Executive - Sanctuary Graduates : Job Details

Summary:

• Want to drive the growth for our established best-in-class recruitment product - Early Careers RPO? We’re rapidly winning market share from our competitors and have a huge opportunity for a hungry, ambitious salesperson to generate massive revenue for our fast-growing SME.
• Sanctuary Graduates, the Early Careers and Diversity Experts, seek an ambitious business-to-business marketing professional with some pre-existing b2b marketing experience to join our business development team.
• This is a straight marketing position delivering warm leads for the business development team to convert into clients - there is no telephony involved.
• We offer a high-growth, high-yield position within our growing business, with 1-1 support and learning opportunities with Sanctuary’s MD and Director of Recruitment Sales, who’ll guide you to success.

Sanctuary Graduates (The Early Careers and Diversity Experts)

• We are the leading early careers and diversity recruitment experts - we help 100s of employers reach, attract and recruit the best graduates, interns and apprentices across all sectors.
• We have built student networks and university and school partnerships to deliver businesses the early careers talent they need.
• Partnered with the Social Mobility Foundation, we are passionate about, and thought leaders in, diversity within Early Careers.
• We are a rapidly growing scale-up business with an impressive array of happy, long-term clients including KPMG, ghd, Mu¨ller, Stagecoach, Markel Insurance, Baillie Gifford, JDE and many more.

What is the role?

• Main Responsibility: Generating income
  • Design (improve existing) and deliver a multi-channel marketing strategy aimed at bringing new employer clients into the business for our brilliant operational teams to deliver the recruitment to
  • Deliver warm leads of interested employers for our Business Development team to close into client relationships
  • You will be reporting to the Business Development Director
  • Responsibilities include:
    • Lead generation
      • Consistent, insight led email marketing outreach via our marketing platform (Brevo)
      • Managing Google advertising and collaborating with our PPC specialist
      • Managing client facing social media channels including LinkedIn, Facebook, Instagram, Dripify (LinkedIn automation) and TikTok
      • Managing our lead data platform Apollo
    • Creating compelling copy for our target audience
      • Improving and checking BD Director’s copy
    • Drawing conclusions and analysing our marketing effectiveness - from open rate, clicks, conversion and sales data working with the BD director
    • Managing and keeping our database of leads up to date
      • Our lead database is our biggest asset so must always be accurately
      • All leads must have clear statuses with relevant actions to unlock the value from every lead
    • Being creative to unlock new lead generation opportunities and in-time creating and managing the full marketing eco-system for the business
  • Secondary responsibility: Supporting with the wider marketing of the business
    • Supporting with wider marketing strategy of the business including
      • Managing, and generating content for, our social media channels
      • Student facing marketing and content in order to deliver more student registrations to our talent database
      • Follow trends and latest media events to produce first class reactive marketing on our socials

Person Specification

• B2b Marketing Experience: Clear experience in b2b marketing with proven success in delivering revenue and reaching targets and can hit the ground running
• Quick learner: Someone looking to quickly absorb the specialist knowledge around them to be able to market our products in a short time frame
• Positivity: A can-do character, to rub off on colleagues and clients
• Progression: Keenness to grow the business and the team around them with a growth mindset and intuition for delivering results
• Initiative: always finding a way to deliver

Why should you apply?

• People - we have a lovely culture in our Norwich office
• Bonus - you will earn bonuses for sales delivered from your marketing activities
• Socials - we have regular socials, team days and weekends away. We also have regular business-wide monthly and seasonal celebrations and dedicated social secs who organise fun socials.
• Subsidised gym membership - you will have subsidised access to our in-office gym.
• Discounted office restaurant - enjoy our rooftop restaurant which is discounted for Sanctuary employees.
• Holiday & day off for your birthday - you will 25 days annual leave and we will give you the day off for your birthday to celebrate!
• Private healthcare - your wellbeing is a priority of ours and you will have access to Vitality private healthcare, with endless benefits.
• Pension scheme - we will provide a paid pension during your time at Sanctuary.