Business to Marketing Director - Hays Specialist Recruitment Limited : Job Details

Position: Business to Marketing DirectorLocation: Stoke on Trent Salary: £90,000 - £120,000Hybrid: Flexible6 Month Fixed Term Contract

About Us: We are a forward-thinking organisation committed to excellence in education and innovation. We are looking for a dynamic and commercially focused individual to lead our Business Development team and drive our strategic initiatives.

Role Overview: As Business to Marketing Director, you will lead the development, deployment, and evaluation of our framework to maximise business opportunities in both B2C and B2B markets, with a particular emphasis on B2B. Your efforts will support the delivery of our Strategic Plan and strategic priorities.

Key Responsibilities:

• Operational Planning: Design and manage the delivery of operational plans to support growth in direct student recruitment both domestically and internationally.
• Multi-Channel Recruitment: Develop and oversee multi-channel operational plans to ensure growth and sustainability in student recruitment through partnerships, both domestically and internationally.
• Access and Participation: Play a key role in delivering the Access and Participation Plan (APP) and developing initiatives to attract a diverse applicant base for all courses.
• Business Engagement: Design and manage operational plans to build the business engagement portfolio through enterprise and innovation activities, including knowledge exchange, commercialisation, and continuing professional development (CPD).
• Team Leadership: Lead and manage the Business to Markets service staff, fostering an inclusive culture in line with the organisation's values, and ensuring the health, safety, and wellbeing of all team members.
• Executive Leadership: As a member of the Executive Board, demonstrate collective ownership and leadership to deliver our business sustainably.

Person Specification:

• Commercial Acumen: Strong focus on B2B and B2C markets with a commercial mindset. Higher education experience is beneficial but not essential.
• Sales Expertise: Proven ability to understand and drive sales value, with a track record of transforming teams and achieving commercial success in both B2B and B2C environments.
• Sector Experience: Demonstrated ability to adapt and thrive in different sectors, bringing valuable culture change to the organisation.
• Leadership: Experience in leading and managing teams, with a playbook of successful strategies.
• Strategic Vision: Ability to contribute to the university's strategic goals without the need for restructuring, focusing on building and growing post-restructure.

Benefits:

• Opportunity to make a significant impact on the growth and strategic direction.
• 37 days holiday exclusive of bank holidays.
• Collaborative and inclusive work environment.
• Competitive salary and benefits package.
• Hybrid working.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk