MAIN PURPOSE
To maximise retail sales and profit through the most effective marketing of products and budget management and the highest level of customer service.
PRINCIPAL ACCOUNTABILITIES
Responsible for:
- Ensuring that effective processes are put into place to achieve maximum sales income.
- Planning product ranges, budgets and sales forecasts, and producing reports for the CEO.
- Promoting a customer care environment and managing customer service for the Trust, including e-commerce queries and complaints, general Trust enquiries and contact for the Trust membership scheme.
- All aspects of e-commerce including buying, merchandising and digitally marketing products to achieve maximum sales and profit.
- Analysing sales information to develop the promotional calendar to market products digitally through the year and achieve sales targets.
- Developing and briefing the designs and themes for artwork to be used in digital marketing.
- Building and scheduling email campaigns and social media marketing.
- Managing the e-commerce platform, WooCommerce, including the display of products through effective photography and sales descriptions to maximise sales.
- Maintaining relationships with existing suppliers, seeking new ones and negotiating the best prices for new products and re-orders.
- Identifying production and supply difficulties and dealing with any problems or delays as they arise.
- Controlling stock levels through analysing bestsellers, monitoring slow sellers and forecasting for the season.
- Managing the stock control to comply with audit requirements, including; creating and monitoring open purchase orders and recording all stock movements.
- Effective communication with the Group Finance Manager.
- Planning and implementing twice yearly stocktakes.
- Effective communication with the Airside Manager and Events Team to ensure the smooth running of events.
- Managing, training and mentoring the Retail Administrator and volunteer staff.
- Ensuring compliance with health and safety legislation, particularly in the e-commerce warehouse.
- The effective processing of rewards for online donations in fundraising campaigns.
- Planning and drafting monthly newsletter communications to subscribers.
- Managing the distribution process for the bi-annual Guardians’ Membership Magazine.
REQUIRED SKILLS
- Strong Leadership and organisational skills
- Strong coaching skills
- Fluency in computer applications
- Prior experience in operational management
- Strong communication skills, both verbally and in written form
- Strong interpersonal skills
- Good teamwork skills
- Excellent project, planning, change and time management capabilities
- Track record of innovative enterprise
- Strong judgement and decision-making skills
- Negotiating ability
- Advanced problem-solving capabilities