Communication Executive - ukactive : Job Details

ukactive is the membership organisation representing the fitness, leisure, and wider physical activity sector. It exists to provide expert support to its members on issues of reputational concern, to promote growth and champion the sector through campaigns, to supply business intelligence on sector trends, and to lobby Government to improve members’ running landscape, ensuring the impact the sector can have on major societal issues is acknowledged and maximised.

General duties

The primary responsibility of the Communications Executive is to support the communications function to drive awareness levels of ukactive, generate significant media and policy impact and support us to achieve our strategic objectives as a business.

They have a key role supporting the planning, development and implementation of integrated communications to media, ukactive members, partners and stakeholders, to raise the profile of ukactive and the physical activity sector across a number of areas of interest.

In addition, the Communications Executive will work closely with other members of the Corporate Affairs, Membership, and Marketing teams, to support the creation of value-adding content across a range of channels for members and other stakeholders, as well as supporting internal communications to ensure knowledge sharing and brand awareness across the organisation.

Specific tasks and responsibilities

• Promote, protect and enhance the reputation of ukactive with all key stakeholders.

• Working with the Communications Manager, copywrite press releases, reactive statements, features, comments and thought-leadership contributions for trade and national media.

• Maintain a proactive and reactive press office by managing the press office inbox, press lists and incoming journalist requests.

• Monitor media coverage daily and coordinate the monthly communications reports to track key metrics and inform plans.

• Coordinate and send the Daily Media Review newsletter to ukactive members.

• Coordinate and edit blog contributions and journal content from ukactive’s Strategic Partner Group and wider membership, working closely with the Membership Experience team.

• Support content creation for key ukactive audiences relating to specific projects, events and campaigns, such as sector development programmes and National Fitness Day.

• Support the Marketing team by drafting relevant social media copy to maximise impact and engagement, and to ensure quality and consistency across all external communications.

PERSON SPECIFICATION

Essential

• Strong PR experience, either in-house or agency, or equivalent journalism experience, with a minimum of one year of experience in a full-time role.

• Excellent written and verbal communication skills; including evidence of effective copywriting for press releases, media pitches, copyediting of features and blogs, and digital communications.

• Good media relations and a track record of effective PR results and successful campaigns in terms of objectives and ROI.

• Excellent time management and organisational skills, with the ability to prioritise and balance demands from multiple sources in a busy working environment.

• Self-motivated, confident, and calm under pressure.

• Good knowledge of media landscape and behaviours.

• Ability to combine logical thinking with creative flair to devise innovative solutions.

• Degree qualification or equivalent.

Desired

• An interest in politics and public affairs.

• An interest in the physical activity sector, its culture and external influences.

• CIPR qualification and status.