Content Marketing Manager - Hays Specialist Recruitment Limited : Job Details

Your new companyWorking for a company based in Taunton who specialise in marine data.This role is a contract for 6 months and is hybrid - however, you must be based locally to enable you to attend work in Taunton.Please do not apply if you are unable to do this. The role is on an umbrella basis of £340 per day.Working hours Monday-Friday, 8 hours per day.Your new roleThe Content Marketing Manager will be at the heart of delivering the companies' content strategy, driving the creation of engaging and impactful content, and producing high-quality brand assets that amplify the companies' global position. You will play a key role in shaping consistent and compelling communications across all channels, influencing customer, partner, and stakeholder perceptions to drive desired behaviours and outcomes.Working closely with the Head of Brand and Content and the Campaigns team, you will lead the development of creative assets across owned, earned, and paid channels-including the corporate website, social media platforms, events, and speaker engagements. Your contributions will be instrumental in supporting integrated marketing campaigns, thought leadership initiatives, and corporate brand building.As a visionary storyteller, your expertise will be vital in crafting targeted and impactful communications that highlight organisations' innovative solutions and position its next-generation products as the premier choice in digital navigation. With a focus on delivering high-quality content tailored to diverse audiences, you will help enhance company brand visibility, drive engagement, and support business growth objectives.This role offers an exciting opportunity to make a tangible impact by shaping narratives that resonate with global audiences, reinforcing the company's market leadership, and promoting its pioneering vision in the evolving world of digital navigation.

• Manage the end-to-end production of content assets, including blogs, articles, social media posts, videos, infographics, case studies, and whitepapers focusing on crafting impactful content that resonates with target audiences and supports the customer journey-from awareness and education to consideration and purchase.
• Oversee content distribution across owned, earned, and paid channels, ensuring that all outputs are optimised for their respective platforms and audiences.
• Maintain a content calendar, ensuring timely delivery of materials to support marketing campaigns, product launches, and key events.
• Ensure all content aligns with brand guidelines, tone of voice, and messaging standards, delivering high-quality and impactful communications.
• Monitor performance metrics and use data-driven insights to optimise content effectiveness and inform future production.
• Collaborate with internal teams, and our agencies to produce multimedia content, maintaining seamless communication and workflows.
• Support the implementation of marketing campaigns by creating and deploying content that aligns with campaign objectives and target audience needs. Ensure timely and effective execution of content to maximise campaign impact and engagement.
• Collaborate with and support the Head of Brand and Content to shape the overarching content strategy, ensuring alignment with organisational goals and marketing objectives.
• Contribute to the planning and ideation process, identifying key themes, formats, and channels to effectively engage target audiences across the customer journey.
• Analyse market trends, customer insights, research, and competitor activities to inform content priorities and opportunities for differentiation and brand activation.
• Provide input on messaging frameworks to maintain brand consistency and enhance integrated marketing campaigns with planned thought leadership and high-value content.
• Coordinate with cross-functional teams, including Campaigns, Digital, and Product Marketing, to ensure the content plan aligns with broader marketing and business strategies.

What you'll need to succeedMinimum 5 years experience in a similar roleContent creation experienceCopywriting skillsCampaign concept - be able to take ideas and create email marketing, videoing, blog posts, speech writing Ability to tailour content to different audiencesCreative & good at story telling Ability to understand technical wording A background in maritime would be ideal, but not essential. Background in a marketing team within a tech org or B2B industryAbility to adapt to a complex range of audiences - commercial side to drive sales and government side /public sector comms - commercial and corporateDigital marketing skills- onpage SEO / Social media - LinkedIn, x, YouTube, Facebook etcWhat you'll get in returnExcellent rate of pay35 days annual leaveHybrid workingFree parking on site Pension contributionWhat you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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