Content Strategist - The Guardian : Job Details

Senior Content Manager - Copywriter – Central London, Hybrid - £68,000 plus benefits

Hybrid working : 2 days per week in the London office  

An award-winning international insight consultancy, fusing a range of approaches – quantitative and qualitative primary research, behavioural sciences and cultural insights are looking for a creative Content Strategist to join their growing and ambitious Marketing team! While you’ll have the flexibility to work remotely, you will be expected to come into the Central London office a couple of days a week to collaborate with thought leaders and key team members. This balance offers the best of both worlds: remote work flexibility while fostering creativity and teamwork through in-person collaboration.

This is a brilliant opportunity to work in a vibrant and supportive environment, helping to establish them as a thought leader in the consumer insights space. Working with an exciting portfolio of clients in sectors ranging from financial services to fashion and media, you’ll have the opportunity to shape the content narrative across a variety of industries.

The ideal candidate for this Senior Content Manager / Copywriter role will be a brilliant, fresh content creator with exceptional copywriting skills who can work with thought leaders across the company to lead the content creation process, and manage the content calendar. You’ll need to strike a balance between SEO-driven content that generates leads and high-level, provocative thought leadership that positions them at the forefront of the industry.

Key qualities required for this Content Strategist role:

• Exceptional copywriting and creativity: a brilliant writer who can produce fresh, engaging content that resonates with audiences and converts leads.
• Leadership in content creation: You’ll work with internal thought leaders to create content that reflects their expertise and vision.
• Balanced content strategy: You can navigate between SEO-focused strategic content and high-level thought leadership that provokes conversation and engagement.
• Lead-generation expertise: You’ve created content that converts leads, supporting business growth and marketing objectives.
• Buyer persona channeling: Ability to craft content that speaks directly to insights buyer personas, understanding their pain points and aligning content with their needs.
• Content calendar ownership: You’ll manage the content calendar, ensuring a consistent flow of different types of content to meet business goals.
• Strategic thinker: You can tie content creation to larger business objectives, understanding how it fits into the overall marketing strategy.
• Sales enablement and human-focused writing: Ability to develop content that enables sales teams and resonates with buyers from a human perspective.
• Strong project management: You’ll need strong project management skills to ensure timely delivery of content, working across teams to coordinate effectively.  

This is a fantastic opportunity to join a dynamic, growth centric business with global reach.

The salary on offer for this Senior Copywriter role is up to £68,000 plus benefits.