CRM Executive - Alex James Digital : Job Details

Our client are a fast growth business.

They are now looking for a CRM Executive to join the team

Job Description:

• Primary focus on customer email, SMS and push campaigns including newsletter, promotional activity and referral.
• Campaign ownership from start to ?nish including planning, delivery and analysis.
• Responsible for the whole email creation process, including some basic image and HTML amends where required.

• Using email marketing design and delivery best practices, responsible for accurately collating and articulating design briefs to creative colleagues.
• Own campaign QA testing (content and technical) as well as managing deployment via the Customer Engagement Platform.
• Manage customer segment and selection process from de?ning targeting approach to writing data selection briefs through to delivery of campaigns.
• Report on segment volumes, campaign counts and produce campaign forecasts.
• Monitor campaign stats from delivery > conversion and produce daily/weekly and monthly reports and comment on performance using data.
• Produce campaigns in collaboration with the wider marketing team.
• Propose campaign and audience tests to improve key success metrics.
• Write and proof copy for campaigns.
• Understand competitor email activity and be on top of wider email marketing trends to highlight opportunities for future campaign improvements.

Personal Speci?cation:

• Ideally from a B2C marketing background or has gained experience through a placement/marketing degree.
• Understanding of email marketing design and delivery best practices.
• Experience with ESP/Marketing automation or CRM technology.
• A high level of written competency, excellent written skills and ability to produce accurate written briefs.
• Strong organisation and coordination skills with excellent time management and planning. Ability to plan and manage multiple campaigns and tasks.
• Excellent attention to detail.
• Logical and methodical - able to follow processes, formats and naming conventions.
• Competent in Excel and/or Google sheets.
• Experience in understanding how to read data and trend insights.
• Comfortable with numbers and reporting on performance.
• Able to work well independently and collaboratively, in-person and remote.
• Able to take ownership and responsibility for the work they produce.
• Basic hands-on HTML experience for editing and amends.
• Basic experience of design packages such as Photoshop/Sketch.
• Basic understanding of segmentation.
• A strong team player, keen to learn with a positive mindset and curious nature.

Excellent package on offer