CRM Executive - Macildowie Recruitment and Retention : Job Details

CRM Executive

Mansfield, hybrid

09:00 - 17:00, Monday to Friday

Up to £29,000

Macildowie are excited to be working with a leading luxury and premium retail brand, who are on the lookout for a talented CRM Executive to join their dynamic team. In this role, you'll play a key part in driving customer engagement, retention, and overall customer value across email and mobile app push communications.

Reporting directly to the CRM Manager, you'll have a pivotal role in supporting the strategy for both the Premium and Luxury websites, delivering data-driven CRM initiatives that make a real impact.

What's on offer?

• The chance to work with a high-end, globally recognized brand
• A fast-paced and collaborative working environment
• The opportunity to shape and implement CRM strategies that drive results

Your Key Responsibilities:

• Own the CRM Calendar: Lead the planning and execution of email and mobile app push communications, working closely with wider teams to align with business objectives.
• Campaign Management: Manage the briefing, creative, segmentation, scheduling, and delivery of email and mobile app notifications, as well as automated lifecycle campaigns.
• Optimise CRM Communications: Continuously implement test-and-learn strategies to enhance performance across all channels.
• Performance Reporting: Deliver insightful weekly and monthly reports, analyzing email and app notification performance, and providing feedback to the business.
• Engage and Grow the Customer Database: Target key customer segments and increase database engagement, ultimately driving customer value.
• Liaise with Email Service Providers: Build and maintain relationships with service providers to ensure optimal platform utilization.
• Stay Ahead of Trends: Keep up to date with industry insights, email marketing best practices, and emerging trends to maintain a competitive edge.

What we're looking for:

• A self-starter with the ability to work independently and deliver results with minimal supervision.
• A numerate, analytical thinker who can easily interpret data and provide actionable insights.
• A results-driven individual who is passionate about improving customer experiences through CRM strategies.
• Strong experience with email marketing, mobile push notifications, and CRM platforms.
• Proven segmentation and data analysis skills.
• Strong communication skills and the ability to work with cross-functional teams.
• A degree-level education or equivalent experience.
• Previous experience in the retail sector is desirable but not essential.
• Project management skills to juggle multiple campaigns and initiatives effectively.

This is an exciting opportunity for someone with a passion for CRM to make a meaningful impact on customer engagement for a prestigious brand. If you're ready to take your CRM expertise to new heights, we want to hear from you! Apply now!

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Macildowie are a recruitment business working on behalf of a client to recruit this role. Your personal data may be forwarded to that client company as part of the application process.

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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.