CRM Manager - Hybrid Working - Michael Page Marketing : Job Details

An exciting opportunity for an experienced CRM Manager, for a global group of companies based in Greater Manchester. This role will play a pivotal role in driving customer engagement, business growth, and customer loyalty, and will be within an established Digital Marketing team.

Client Details

The company is a globally recognised, group of manufacturing and production companies. The company has a diverse range of customers across Europe, and a central marketing function based in Manchester.

Description

The responsibilities for the CRM Manager - Hybrid Working role will include:

• Utilizing the company's in-house CRM system - built off Dynamics365, to manage and optimize campaigns drive customer engagement.
• Develop and implement robust customer retention strategies.
• Create automated customer journeys.
• Monitor and report on CRM performance and customer engagement metrics.
• Running regular A / B testing campaigns to optimize performance of campaigns.
• Collaborate with the marketing team to enhance customer experience.
• Ensure data compliance and security across all CRM activities.
• Identify opportunities for CRM system enhancements, including incorporating AI software to improve efficiency and performance - working closely with IT support teams on software development opportunities.
• Train staff on CRM usage and best practices - being the go-to CRM person across the business.
• Work closely with various departments to ensure CRM objectives align with overall company goals.

Profile

For the CRM Manager - Hybrid Working role, applicants should have:

• Minimum 2+ years experience in a CRM focused digital marketing role.
• Experience with Dynamics365 is ideal, but other CRM platform experience will be considered.
• Experience within a B2B marketing setting is desirable, but not central.
• Strong analytical skills to interpret CRM data and market trends.
• Excellent communication skills to work effectively with various teams.
• Strong time management skills.
• A curious mindset on continuous technology developments within the digital marketing team.
• Knowledge of data protection legislation and CRM system compliance.
• Strong leadership skills to guide and train staff on CRM usage.

Job Offer

On offer for the CRM Manager - Hybrid Working role:

• A competitive salary range of £42,000 - £50,000 - depending on experience
• Hybrid Working - 3 days per week on-site
• Opportunity to work in a large, globally recognised organisation within the Industrial/Manufacturing industry.
• 25 days holiday
• Private Medical Options

If you are a motivated CRM Manager looking to make a significant impact in a large organisation, we encourage you to apply for this exciting opportunity!