CRM Manager - Michael Page Marketing : Job Details

This growing marketing team are looking to add a CRM Manager to their fantastic team!

Client Details

My client is a growing organisation that offers educational programs during the summer for teenagers.

Description

As the CRM Manager you will have the following responsibilities:

• Devise, develop and implement the CRM strategy to drive conversion, loyalty and revenue growth through our email, SMS and Direct Mail channels
• Identify, create and analyse segmentation of customers
• Employ segmentation and personalisation tactics, to ensure all customer communications are targeted, personalised and relevant
• Map customer journeys by analysing user touch points and with this data, maximise commercial opportunities
• Own the email, SMS and Direct Mail marketing calendar.

Profile

The successful CRM Manager will have the following experience/skills:

• Demonstrable experience in a similar CRM role - including technical expertise and experience working with marketing automation
• Excellent communication skills
• Commercial acumen
• Experience with customer journeys, segmentation etc
• The ability to lead and develop a small team
• Experience within the education sector is not required, but a passion to work in the sector is a must!

Job Offer

The successful candidate will receive a competitive package and the opportunity to join a growing team.

Oxford based - hybrid working (3 days office, 2 from home).