CRM Marketing Automation Specialist - Salesforce Marketing Cloud - Blue Pelican : Job Details

CRM Marketing Automation Specialist – Salesforce Marketing Cloud Location: Hybrid working, Central London offices, 10 days in every month. Salary: £40,000 - £50,000 plus 10% bonus, pension, healthcare, life assurance, etc.

When was the last time you heard of a company with over +30m customers decide to rip up its CRM rule book and start again?

Pretty brave move, huh? Pretty bold too.

But when there’s a better way of doing things, it takes bold thinking backed by bold action to realise the benefits and opportunity.

What you see before you is a company not afraid to take these kind of steps. To make the big investment needed to realise there opportunity available to it.

It’s seen that within its CRM programme, and it’s backing this up by providing additional support through this added investment in resource and expertise to help bring it all to life.

There’s multiple opportunities available within the team as they look to scale their CRM marketing automation team with the appointment of additional CRM specialists. This team specialises in the build, test and deployment of automated customer journeys across the customer lifecycle.

The main tool you’ll be using for this will be Salesforce Marketing Cloud, and specifically the journey builder tool. Coupled with Taxi for Email.

The team works on the more technical side of CRM journey creation. Building emails within Salesforce and using AMPScripts for insertion of personalised and dynamic content. Working through the logic behind customer journeys and the assets needed to support and automate them.

Working with the content and campaign teams to verify content ensuring quality control before campaigns go live, as well as continuous refine and optimise campaigns through A/B testing.

This is the kind of role where at least a base knowledge of HTML would be useful, but it’s not one where you’ll be coding.

There’s two team you could potentially join. One takes care of the company’s main cash cow product category. The emphasis here is more aligned to customer lifecycle marketing. A typically customer lifecycle is 12 months, and involves comms from initial acquisition journeys which encourage uptake of offers and conversion, right through to renewal and re-engagement comms.

The second team is defined as ‘growth markets’. They take care of a suite of product categories which each have significant opportunity for growth. To help realise this, they’re completely redeveloping their customer comms from the ground up. This includes a review customer lifecycle for each product category as well as cross and up-sell comms in order to help drive better customer penetration.

However, because of the type of business they are, the more successful they become realising these goals and objectives, the more it creates a win/win for the UK consumer. Since their principal reason for being is to save the UK consumer money.

About the company

They’re a consumer champion brand and a digital economy darling. A brand that’s been around for quite some time and are a household name, whose brand advertising will be known and recognised by everyone!

Mission driven, highly creative and commercially sharp. The last couple of years have seen the business realise significant commercial success, culminating in consistent outperformance of commercial goals and objectives which have put the company in a very strong position going forwards.

Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street. But their working set up is hybrid, typically 2 days in office a week. The option is there to do more if you like, and their office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by like-minded people who enjoy spending time with each other (not just there because a of company policy).

Experience Needed

• Must have a solid understanding of SFMC and particularly the journey builder application
• Good understanding of how to build customer journeys and apply an overlay of lifecycle marketing to these
• You have experience of working with dynamic content and personalisation, ideally with a knowledge of AMPScript
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Appetite for continued learning and development. Always open to picking up a new skill or technology

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin DoreeHead of Recruitment, Data & CRMBlue Pelican