CRM Marketing Manager - Kaplan : Job Details

Reference number: JR242021

Location: Hybrid working - home and our office in Hammersmith, London

Working pattern: Full Time, 37.5 hours per week

Contract Type: Permanent

Number of roles: 1

Salary: Competitive

We are looking for a CRM Marketing Manager to join our team.

As CRM Marketing Manager at KLG, you will be responsible for leading the roadmap with the support of a CRM executive and the digital and IT team (developers and Salesforce specialists). You’ll drive a plan to transform the way we communicate with our clients (both B2C and B2B) aligned with our commercial strategy drawn from data, insights, and analysis from various sources.

This is an excellent opportunity for an exceptional CRM expert, who is looking to expand their skills and build their career with an industry leader.

What you’ll bring to the role

• Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.

• Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels.

• Experience managing stakeholders, finding business opportunities, and translating them to Marketing communications and projects.

• Strong understanding of CRM principles and strategies.

• Strong analytical skills with a goal-oriented attitude.

• Excellent communication and leadership skills.

• Attention to detail and ability to multitask.

• Bachelor’s degree in business, marketing or relevant field. Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred.

What we do

The Kaplan Languages Group is part of the Kaplan Inc, one of the world’s largest and most diverse education and assessment providers. Established in 1938 by Stanley Kaplan, we operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Kaplan Language Group (KLG) is a leader in the educational travel sector, helping thousands of customers to realise their dreams of travelling abroad to improve their language skills.

What we offer

As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave*

• Big discounts on Kaplan courses for you and your family

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

• Medicash Health Cash Plan

*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 29th September 2024. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Additional Application Information

As part of our commitment to safeguarding, depending on the nature of the role, successful candidates may be subject to an enhanced Disclosure and Barring Service check.

Disability Confident Scheme and Reasonable Adjustments

At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership.

Following the submission of an application, applicants will receive details of how to request their application be considered under our Disability Confident Scheme. Applicants will also be given information on how to request reasonable adjustments if selected for interview.