CRM Planning Manager - The Guardian : Job Details

Big ideas. Lifelong connections. One objective.?CRM Planning Manager (Internally this role is known as Marketing Rules and Contactability Manager) £40,000 - £45,000 plus benefits

Reports to: Head of Digital

Directorate: Marketing, Fundraising & Engagement

Contract: Permanent

Hours: Full time 35 hours per week

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 26 January 2025 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply.

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: Competency interview via Teams

At Cancer Research UK, we exist to beat cancer.

Cancer Research UK are looking for a CRM Planning Manager - with a focus on Marketing Rules and Contactability.

We’re proud of how many people choose to support Cancer Research mission. However, to grow our funding we must build even greater momentum and urgency around our cause, and engage people in much deeper, more meaningful ways. This is the vision behind the “Engage” pillar of our strategy as we work to deliver seamless online and offline interactions, and a service that is personal to our audiences.  

By continually finding new and better ways to connect with people, through personalised marketing, we will be able to understand what our audiences value,  so we are there with the right offer at the right time when someone is ready to act.

To support our vision, we are bringing together our digital capabilities into one team within marketing & digital. We are currently recruiting a CRM Planning Manager (Marketing Rules and Contactability Manager) This person will be responsible for the cross-organisational owned channel marketing rules, establishing best practice and expertise in below the line marketing delivery including email, SMS, Direct Mail and Telemarketing. 

We are looking for someone with demonstrable experience of defining customer contact strategies to increase customer engagement, loyalty and satisfaction. So whether you are a Customer Loyalty Manager, CRM Manager or Lifecycle Manager and have solid experience within below the line marketing (specifically direct mail, SMS, telemarketing and email) we would love to hear from you.

This is a great opportunity to play a key role in one of CRUKs biggest transformation programme, one where you will be able to see tangible results of your work and the impact it has on supporting our mission

What will I be doing?

• Creates and maintains the direct contact marketing calendar (including email, SMS, and direct mail) in alignment with the overall marketing calendar set by Marketing Planning.
• Manage and iterate the cross-organisational supporter contact strategy and work with key stakeholders to ensure buy-in for this across all areas of the charity.
• Review and update the contact model when needed working with key teams such as Data Security to ensure it is aligned with our data governance policy.
• Identify and explore new opportunities to increase the contactable supporter base. This will include understanding new potential data sources and working with relevant teams across CRUK to identify supporters we are not contacting.
• Lead the requirement gathering for any new contactable supporter initiatives such as lead generation
• Identify opportunities to communicate with supporters in innovative ways to drive engagement and loyalty and for new lead generation opportunities.
• Work closely with the Technology team to resource and deliver the changes required to underpin a supporter-centric approach to strategic marketing planning and delivery.
• Work with data and insight experts to ensure we are effectively using data to target the right individuals with the right message at the right time.

  What are you looking for? 

• Proven track record in below the line marketing / CRM
• Significant understanding of end-to-end supporter/Customer journeys and the role of different marketing channels in fully integrated campaigns, with the ability to think about bigger picture priorities and translate strategy into operational planning and delivery
• Understanding of marketing permissions landscape and governance
• Ability to build collaborative relationships and influence stakeholders at all levels.
• Significant project management experience with a proven ability to manage multiple priorities, deadlines and objectives effectively, with a flexible approach to adapt to changing priorities.
• Strong analytical skills with a proven ability of evaluating, interpreting and drawing insight from data  then taking appropriate action

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination  

Credible: Act with rigour and professionalism   

Human: Act to have a positive impact on people  

Together: Act inclusively and collaboratively

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.

What will I gain? We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

How do I apply? We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.