Customer Insight Analyst - Harnham - Data & Analytics Recruitment : Job Details

Customer Insight Analyst (12-Month Contract) - Fashion Retail

Location: Hybrid (2-3 days in the office per week) Rate: £400 per day (Outside IR35) Contract Duration: 12 months

In this role, you'll work closely with cross-functional teams to analyse customer data, optimise marketing campaigns, and drive engagement through data-driven strategies. A key focus will be improving Loyalty programs to increase retention and lifetime value, alongside campaign performance analysis, A/B testing, customer journey mapping, and churn reduction efforts.

Key Responsibilities:- Loyalty Program Analysis: Lead efforts to analyse and optimise customer loyalty programs, driving long-term customer retention.- Campaign Performance: Assess and optimise the impact of marketing campaigns across multiple channels.- Customer Journey: Map and analyse customer journeys to enhance experiences and improve conversion rates.- A/B Testing: Design and run A/B tests to test and improve marketing strategies.- Segmentation & Churn: Use segmentation to target the right audiences and develop strategies to reduce churn.

Skills & Experience:

- 5+ years of insight Analysis experience- Strong experience in loyalty program analysis, campaign analysis, A/B testing, and customer journey analysis.- Proficiency in data analysis tools such as Excel, SQL, Python, Tableau, or Power BI.- Experience with CRM systems (Salesforce, HubSpot) and CDPs(e.g., Segment).- Familiar with A/B testing platforms like Optimizely or Google Optimise.- Ability to communicate insights clearly and effectively to both technical and non-technical teams.

This is a technical, traditional insights analyst role, please only apply if you have 5+ years experience in the above.

If interested, click apply or email