Customer Interaction Analyst - Aldi : Job Details

Are you a talented, results-driven social media native ready to make a significant impact? Aldi is looking for you to join our renowned social media team on a 15-month fixed-term contract (FTC). As one of two Social Media Leads, you'll shape Aldi’s organic social media presence on Instagram and Pinterest, leading the development and execution of our influencer program in partnership with our agency collaborators. This role offers the freedom to craft your own ideas and lead industry-leading campaigns that resonate with audiences.You'll be part of a forward-thinking team that encourages creativity and empowers you to make a tangible impact on our brand presence. We also accommodate part-time applications. The ideal candidate is passionate about social media, with a proven track record of delivering impactful influencer campaigns and engaging content in a fast-paced environment.If you’re a hardworking individual that’s ready to kick-start your career with an award-winning employer, apply to join #TeamAldi today!Your New Role

• Create and refine Aldi’s social media strategy based on KPIs, aligning with brand goals and audience engagement metrics
• Ensure all content reflects Aldi’s brand values, resonates with the target audience, and fosters a strong brand community
• Utilise audience insights to tailor the strategy, meeting followers' needs and preferences. 
• Define the overall strategy for Aldi’s influencer program, ensuring it aligns with broader marketing objectives. Identify key influencers who can effectively promote Aldi’s products and values
• Build and nurture relationships with influencers, ensuring they feel valued and engaged. Develop long-term partnerships that maximize reach and engagement
• Manage the execution of influencer campaigns, ensuring they are on-brand and deliver desired outcomes. Oversee content creation by influencers, ensuring it aligns with Aldi’s brand and marketing goals
• Partner with agencies to develop creative, on-brand content plans for Instagram, Pinterest, and emerging platforms
• Develop monthly content calendars with themes, topics, and posting schedules
• Oversee social media campaigns, ensuring timely delivery and meeting strategic objectives. Monitor performance and adjust as needed
• Analyse performance metrics to evaluate social media campaign success. Track KPIs like engagement rates, follower growth, and content reach
• Provide detailed monthly reports with campaign performance, key insights, and actionable recommendations. Use insights to inform future strategies
• Continuously improve social media performance by leveraging report insights. Implement changes to enhance engagement and results
• Stay ahead of social media trends, platform updates, and changes in audience behaviour and monitor industry developments 
• Collaborate with PR, digital, product, and creative teams to ensure brand messaging consistency and align content with broader marketing initiatives
• Ensure all social media activities align with Aldi’s overall marketing goals and objectives, fostering a collaborative environment for cross-functional teams
• Coordinate with internal teams to gather feedback and insights, ensuring all content aligns with brand guidelines and supports overarching marketing campaigns

About You

• Experience in delivering large scale influencer programs within a retail environment
• Experience of delivering social media campaigns, either within an agency or in a fast past and reactive retail environment
• Deep understanding of engaging audiences on Instagram and Pinterest. 
• Keen eye for creative and visually appealing social styling, especially in the food and drink sector.
• Combine innovative content ideas with data-driven decision-making. 
• Develop strategies that are both creative and aligned with business objectives.  
• Strong data analysis capabilities to evaluate campaign success and inform future strategies. 
• Utilise insights to continually improve content and campaign effectiveness.
• Excellent verbal and written communication skills. 
• Confidently present ideas and campaign results to senior stakeholders, ensuring clarity and impact.
• Build relationships and collaborate seamlessly with internal teams, external agencies, and influencers. 
• Foster a collaborative environment that encourages creativity and teamwork.

What You’ll get in Return

• Salary starting £47,045 to £51,635
• Monday to Friday, 8:00am to 4:30pm, with the opportunity of 2 days a week remote working
• 5 weeks’ annual leave plus Bank Holidays
• In office flexi-time
• Full training provided
• Pension scheme
• Private employee medical insurance after 4 years
• Company sick pay scheme
• Company maternity, paternity and adoption pay after 1 year
• Long service rewards
• Access to MyBenefits, where you can find a wide range of benefits, including our bike to work scheme, shopping and cinema discounts,health cash plan, a FREE will, travel and discounted gym memberships, as well as a host of benefits to support your financial and wellbeing needs
• Access to a free,24/7, confidential virtual GP service for all Aldi Colleagues and their children (under the age of 16)

*You’ll need to live within 90 minutes of your main working location

*Please be aware that this role does not fulfil the requirements for visa sponsorship

Aldi is an equal opportunities employer. We’re committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, providing an environment in which collaboration, respect and fairness are essential. We value diversity and are dedicated to treating all of our colleagues and prospective colleagues fairly and with respect.

If you’re looking for a career that gives you more, apply today!