Demand Marketing Manager - The Access Group : Job Details

Demand Marketing ManagerWe're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you?? We offer a blended approach to office working, expecting you to collaborate and connect in one of our thriving offices on average three days per week. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.? On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you. ??? About you: As a Demand Generation Manager, you will play a key role in shaping and enhancing our marketing strategy. Your focus will be on optimising the use of various marketing channels to drive sales and increase brand and product visibility for Acteol, which includes our hospitality CRM and Wireless Social (Wi-Fi) solutions.In this role, you will collaborate closely with teams in marketing, propositions, and operations to create a tactical plan that supports business growth, customer retention, and loyalty.To excel in this position, you should have a solid understanding of the hospitality sector (B2C), along with experience in tools and techniques that foster customer loyalty and encourage repeat visits. Your insights and strategies will be vital in helping us achieve our goals and serve our diverse clientele effectively.Day-to-day, you will: • Develop and implement multi-channel demand generation strategies that align with target personas and sales objectives to drive revenue growth.• Design and manage engaging campaigns that enhance customer interaction throughout their lifecycle, boosting conversion rates and sales velocity.• Collaborate with content, sales development, and account management teams to ensure effective campaign execution across inbound and outbound channels, including digital advertising and social media.• Utilise marketing automation and analytics tools to measure and optimise campaign performance, providing actionable insights for strategic decision-making and continuous improvement.Your skills and experiences might also include: • Strong expertise in the hospitality market is essential, with a focus on customer journey planning and mapping.• Proven CRM experience is required to effectively manage customer relationships.• Ability to analyse and optimise marketing activities to support informed decision-making.• Excellent decision-making skills to prioritise activities for maximum impact and results-driven performance.What are we all about?? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than?100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.