Digital Account Director - Walker and Sloan Ltd : Job Details

Walker and Sloan are working with a well known digital marketing agency in Birmingham, as they are keen to bring on board a Digital Account Director to the team on a full time basis.

The Role

• Form an integral part of the digital department leading on digital campaigns and cultivating relationships to ensure they are growing and profitable.
• Oversee campaigns across Paid Social, Display and PPC.
• Implement and optimise digital campaigns where necessary, suggesting ways to improve efficiencies for clients.
• Keep up to date with new media opportunities across digital channels.
• Effectively manage and nurture client teams to deliver exceptional levels of service.
• Oversee the strategic planning and buying of digital media, presenting, and selling plans to clients and agencies.
• Identify and convert new business opportunities for both existing and future clients.
• Work closely with account management team to deliver campaigns that reach clients target audience and objectives in a timely fashion.
• Develop strong relationships with media owners ensuring buying efficiencies across the agency and value for money on behalf of clients
• Maintain a detailed awareness of relevant media research and market trends for client accounts and developments in the wider digital advertising and communications industry.
• Deliver end-to-end digital campaigns from client briefings, attending meetings, to overseeing campaign performance pre- and post-delivery.
• Represent the business on all levels externally, building and maintaining excellent relationships with roster agencies
• Manage budgets and monitor profitability of digital accounts to hit agency targets, ensuring month end billing is completed and all PO’s accounted for.
• Lead on recruitment and selection decisions.
• Manage the professional development of team members including appraisals and ensure agreed actions are carried out by the agency.

Skills Required

• Experience in Paid Social and Google Ads.
• Experience in GoogleAnalytics to a high standard.
• Experience in tracking and pixel implementation.
• Possess both a strategic and commercial mindset.
• Personable and adept at building relationships both internally and externally.
• In-depth understanding of media landscape with the ability to strategize across all levels
• Excellent written and verbal communication skills.
• Ability to juggle a multitude of campaigns and have a sharp eye for detail
• Decisive nature with strong problem-solving skills
• Good motivator, skilled at giving immediate and honest specific praise
• Experience of managing junior to mid-level members of a team.
• Prepared to take credit but also shoulder responsibility for own and others work.
• Knowledgeable about trends in media research, media landscape and how translate into new opportunities.
• Exceptional time management skills, self-starter, and complete finisher.
• Effective negotiator and trader, adept at closing sales and increasing profits

Work Experience

• Must have worked within an agency environment or at a media owner for at least 5 + years within a digital-focused role.