Digital Analyst - Harnham - Data & Analytics Recruitment : Job Details

DIGITAL ANALYST

UP TO £43,000 + BENEFITS

LONDON

This is an exciting opportunity to work within a leading beauty brand! You will be working to optimise their marketing and web analytics.

THE COMPANY

As a Digital Analyst in this leading beauty brand you will have an exciting opportunity to work in a wider data team, delivering high-impact projects. This company are a household brand name and would be well-recognised in the beauty market.

THE ROLE

As a Digital Analyst, you can be expected to be involved in the following:Loyalty programme analysis -

• The app's loyalty scheme has been running for nearly a year, meaning there's now plenty of data to dig into for customer retention insights.
• UX analysis - Looking at how customers interact with the site/app and identifying areas for improvement.
• Competitor data - There's currently little in place, so this person could take ownership of bringing in competitor insights.
• Website improvements - The new site launched a few years ago-how can it be optimised further?
• Peak trading analysis - Deep dives into peak periods to understand performance and opportunities.Brand reporting - Going beyond just onsite data to look at market share, stock availability, and other key brand metrics.
• Market share tracking - Rather than just pulling and manipulating data, this role will be involved in plugging insights into dashboards.
• Customer analysis - A big focus on getting under the skin of customer behaviour.
• Collaboration - Working closely with teams across the business, building strong relationships and keeping communication clear.
• Tag management - Currently handled by Jellyfish, but the plan is to bring this in-house with this role.
• Reporting & Power BI - There's a separate Power BI team who build dashboards, but they don't currently integrate with GA data-this needs joining up.

YOUR SKILLS AND EXPERIENCE

The successful Digital Analyst will have the following skills and experience:

• Google Analytics (GA) - Strong understanding of GA to drive insights and integrate with reporting.
• BigQuery & SQL - Experience exporting GA data into BigQuery to support dashboard creation and deeper analysis.
• Power BI - Preferred, but open to experience with other reporting tools.
• Google Tag Manager (GTM) - An understanding of tagging is ideal but not essential
• Digital & Ecommerce Data Expertise - Experience working with web and app data, ideally within a digital or ecommerce setting.

THE BENEFITS

The successful Digital Analyst will be looking to earn up to £40,000 with a comprehensive benefits package.

HOW TO APPLY:

Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.