Digital Marketing Analyst - NOBUL RESOURCING SOLUTIONS LIMITED : Job Details

Digital Marketing Analyst- Software

Manchester - Hybrid

£40,000 - £50,000 per anum plus benefits.

A rapidly expanding, global technology business is looking to hire a highly motivated Digital Marketing Analyst to analyse the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance across the UK & North America.

You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies.

Data Analysis & Reporting

• Use tools like Google Analytics and Hotjar to track, measure, and evaluate website performance and customer behaviour.
• Provide regular reports packed with actionable insights that inform and boost marketing strategies and campaigns.

Driving Revenue Growth & Retention

• Craft and execute strategies aimed at achieving an impressive 20% year-on-year revenue growth.
• Lead initiatives designed to increase home renewal rates to 80%, fostering customer loyalty and retention.

Affiliate Marketing Excellence

• Build and manage a high-performing affiliate marketing programme that drives additional revenue and expands our reach.
• Cultivate strong relationships with affiliate partners to ensure alignment with business goals and consistent performance.

Collaboration & Teamwork

• Work hand-in-hand with our Marketing Campaigns Manager to bring in more website traffic through targeted campaigns.
• Collaborate with the Content Marketing Manager to optimise, revise, and create high-quality content aligned with business objectives.
• Partner with Product, Design, and Development teams to ensure marketing strategies translate seamlessly into website improvements.

Person

• Data-driven expertise: Strong hands-on experience with tools like Google Analytics, Hotjar, and CMS platforms to make informed decisions.
• Website optimisation skills: Knowledge of A/B testing, SEO, Conversion Rate Optimisation (CRO) and best practices.
• Affiliate experience: Proven success in implementing and managing affiliate marketing programmes.
• Collaboration champion: Outstanding project management skills and ability to work with cross-functional teams.
• Technical understanding: Knowledge of eCommerce platforms and customer conversion funnels.
• Clear communicator: Exceptional presentation and communication skills.
• Industry experience: Background in the technology or software industry is highly desirable.