Digital Marketing Assistant - Kaplan : Job Details

Digital Marketing Assistant

Reference number: JR242715

Location: Hybrid working - home and our office at Universal Square, Manchester, UK

Working pattern: Full Time

Contract Type: Permanent

Number of roles: 1

Grade: K3

Salary: £24,000 - £26,000 per annum

We are looking for a Digital Marketing Assistant to join our team.

As a member of the Digital Marketing team, you’ll support the Paid Media Manager to drive revenue and optimise ROI on paid media channels across Kaplan brands. Working across channels such as Meta, LinkedIn, Google and Bing, you’ll support us to build our paid media presence in the market and help to deliver results against our KPIs and objectives.

This is an excellent opportunity for a Marketing Assistant, who is looking to expand their skills and build their career with an industry leader.

What you’ll bring to the role

As a great team player and hands on digital marketeer, you’ll be able to use your experience to help create paid media campaigns that align with our wider strategic plan.

You’re effective at working on multiple projects and to deadlines and are able to react quickly to respond to topical news and requests, taking advantage of such opportunities.

• Knowledge or experience in paid media, PPC or paid social

• Highly organised, with exceptional attention to detail

• Ability to work to deadlines and manage multiple campaigns

• Excellent written and verbal communication skills

• Results and measurement focused

• Hands on approach and self-motivated

• Positive can do attitude

• Previous experience using Meta, LinkedIn and Google Analytics

• Experience in a similar role would be an advantage.

What we do

Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.

We are part of the Kaplan group, one of the world’s largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart.

What we believe in

Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.

Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

Our Values

We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.

• Act with integrity

• Empower and support

• Create opportunity

• Grow knowledge

• Drive results together

What we offer

As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave + option to purchase more

• Season ticket loan and cycle to work scheme

• Big discounts on Kaplan courses for you and your family

• Private medical, income protection, and life insurance

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 22nd November 2024. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Shortlisted applicants will be invited to a first stage informal chat, if you are successful you will be invited back for a second stage formal interview which will include a task.

Additional Application Information

Recruitment checks are undertaken in accordance with our background checking policy. Successful applicants will be required to undertake a Basic Disclosure via the Disclosure and Barring Service (DBS).

Equality, Diversity, and Inclusion

We believe equality, diversity, and inclusion - of culture, experiences, and perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner, and employer, we are committed to promoting a world in which diverse talent can equally develop, advance and thrive. This includes making sure people with disabilities are given the opportunity to bring their best.

We're dedicated to making Kaplan a great place to work where everyone can succeed, and we proudly participate in the Disability Confident scheme. We are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as found in the "What you’ll bring to the role " section of the job description. Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application.

Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend.