Digital Marketing Executive - Allegiance Technology : Job Details

Job Title: Digital Marketing Executive

Location: Nottingham, UK

Salary: £28,000 - £30,000

Industry: Consumer Goods

About UsMy client are a prominent player in the consumer goods sector, dedicated to providing high-quality products that enrich everyday lives. They are seeking a passionate and innovative Digital Marketing Executive to join our vibrant marketing team in Nottingham. If you're excited about leveraging digital channels to drive brand growth and engage consumers, this is for you.

Key Responsibilities

• Develop and implement digital marketing strategies across various platforms, including social media, email, and search engines.
• Manage and optimise the company's website and social media presence to enhance brand visibility and user engagement.
• Create and curate engaging content for digital platforms, including blog posts, social media updates, and email newsletters.
• Analyse campaign performance using analytics tools, generating reports with actionable insights to improve future marketing efforts.
• Collaborate with cross-functional teams, including Sales and Product Development, to ensure marketing strategies align with business objectives.
• Stay updated on industry trends and digital marketing best practices to keep our strategies fresh and effective.

Requirements

• Proven experience in digital marketing, preferably in the consumer goods sector (1 year of commercial experience or degree in Marketing, Business or related field).
• Strong knowledge of SEO, PPC, social media marketing, and email marketing strategies.
• Proficient in using analytics tools (e.g., Google Analytics, social media insights) to track and measure campaign success.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
• Strong organisational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.