Digital Marketing & Insights Executive - Morgan McKinley : Job Details

DIGITAL MARKETING & INSIGHTS EXECUTIVE

UP TO £30,000

REMOTE WORKING - MUST BE BASED AROUND SURREY, HAMPSHIRE, BERKSHIRE AREA

We are working with a fantastic premium hospitality company who are looking for a Digital Marketing & Insights Executive to join a marketing team to support across multiple UK sites. It will include reviewing the analysis of data across paid media, website and email reporting on performance to make recommendations on future improvements from a variety of sources including Google Analytics.

• Look at market trends and customer insight from paid digital media activity and provide actionable recommendations to improve campaign performance and engagement.
• Interpret data from various digital channels using tools like Google Analytics, Google Ads, social media insights and CRM systems
• Drive data driven customer insights and be the voice of the customer by gathering member and prospect feedback from surveys
• Develop regular monthly marketing scorecard reports and track key metrics
• Provide data driven insights to help with development of marketing strategies and elevate success of marketing campaigns
• Support with email marketing campaigns
• Monitor and report on the performance of email marketing campaigns
• Support web agency where required to optimise and update website changes, form creation and create landing pages

The suitable candidate will have 2 years experience in a digital marketing role and proven track record in analytics and insights specifically with Google ads and web analytics. Previous experience in prospect generation would be preferable and working knowledge of HTML. Google ads and analytics insights is a must.