Digital Marketing Lead - NFP People LTD : Job Details

Digital Marketing Lead

We are looking for an enthusiastic and motivated individual to join the digital marketing team.

Position: CE349 Digital Marketing Lead

Location: Homebased UK, Nationwide. However, occasional travel will be required as part of this role (may include team meetings or other work related meetings)

Hours: 35 hours per week

Salary: £46,831 per annum (inner London weighting £3,950 per annum or outer London weighting £2,100 per annum may be applied in accordance to where you live)

Contract: This is a fixed-term contract for 12 months.

Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

Closing Date: 16 March 2025. We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Interview Date: Week commencing 24 March 2025

Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.

The Role

Reporting to the Head of Digital Marketing, the Digital Marketing Lead will help to make a mark on the transformation and future proofing of all Association websites and microsites whilst helping the digital marketing team to maximise income, supporter recruitment and retention too.

Key responsibilities include:

• The ability to plan, manage and deliver multiple projects in respect of public-facing digital marketing, channels and services in a charity environment.

• The ability to develop and deliver organisational digital strategies, which address the needs and challenges of the Association.

• The expertise necessary to advise on the effective strategic development and utilisation of digital marketing and communications.

• Significant experience in the development, delivery and management of digital marketing strategies, which support organisational goals and objectives.

• Experience of the successful utilisation of innovative processes and project management techniques.

• Track record of actively championing continuous improvement and data-informed decision making, test-and-learn.

• Experience of successfully developing digital strategies, which support organisational objectives and increase traffic and revenues.

• Experience of line management and cross-functional, multi-disciplinary teamwork.

• High level of knowledge and expertise in all aspects of digital marketing.

• Ability to monitor trends, developments and innovation for digital marketing and to use this to inform the strategic development of such services in the Association.

• Excellent analytical skills, including knowledge and understanding of Google Analytics and other packages.

This role requires some travel for team away days.

About You

You will have:

• The ability to plan, manage and deliver multiple projects in respect of public-facing digital marketing, channels and services in a charity environment.

• The ability to develop and deliver organisational digital strategies, which address the needs and challenges of the Association.

• The expertise necessary to advise on the effective strategic development and utilisation of digital marketing and communications.

• Significant experience in the development, delivery and management of digital marketing strategies which support organisational goals and objectives.

• Experience of the successful utilisation of innovative processes and project management techniques.

• Track record of actively championing continuous improvement and data-informed decision making, test-and-learn.

• Experience of successfully developing digital strategies which support organisational objectives and increase traffic and revenues.

• Experience of line management and cross-functional, multi-disciplinary teamwork.

• High level of knowledge and expertise in all aspects of digital marketing.

• Ability to monitor trends, developments and innovation for digital marketing and to use this to inform the strategic development of such services in Stroke Association.

• Excellent analytical skills, including knowledge and understanding of Google Analytics and other packages.

• Excellent understanding of how digital marketing can contribute to effective fundraising.

• Good understanding of how digital tools can increase accessibility, diversity and inclusion.

To fulfil the role, you must be a resident of the UK and have the right to work in the UK.

When you click to apply, you will be able to see the full responsibilities and person specification for further information on the role.

Please submit your CV and a covering letter of no more than two pages demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience. Please state any preferences for flexible options in your covering letter.

If you are applying under the Disability Confident scheme, please indicate this in your supporting statement, and in the main body of your email when applying for the role.

Finding strength through support

The organisation is the only charity in the UK providing lifelong support for all stroke survivors and their families. Providing tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke.

They are here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.