Digital Marketing Manager - B2B Publication - Quest Search and Selection Ltd : Job Details

Quest Search & Selection is partnering with a media company within the B2B digital space. They are looking for a Digital Marketing Manager to lead their social media and digital marketing strategy.

The business delivers the latest market trends and commercial & financial news for a specialist, leadership audience.

Key responsibilities of this Digital Marketing Manager - B2B Publication role:

• Expand the market share of the digital publication brands.
• Design and execute lead generation campaigns to support internal sales teams.
• Oversee the execution of all lead generation campaigns, including segmentation and triggered emails.
• Oversee the on-going B2B Digital client campaigns regarding sign-off of design, content, analytics. These campaigns can be mailshots, crm campaigns, targeting e-mails, whitepapers and thought leadership.
• Oversee social media strategy, aligning it with the overall business plan.
• Optimise SEO performance (technical & content led)
• Develop and implement comprehensive social media strategies within the marketing & events diary.
• Handle initial budgets for paid search advertising.
• Present results to management and stakeholders, emphasising ROI.
• Coordinate with social agency briefings and production for PPC and paid social campaign.

Key requirements of this Digital Marketing Manager - B2B Publication role:

• 4-5 years of experience in B2B digital space.
• Proven ability to create and implement social media and marketing strategies.
• Ideally having experience working in a high-growth online publication.
• Familiarity with tools like WordPress, Google Analytics, and Mailchimp.
• Basic HTML knowledge and strong IT skills.
• Capability to collaborate with external developers and agencies.
• Strong multitasking skills with the ability to prioritise and meet deadlines under pressure.

Benefits that come along with of this Digital Marketing Manager - B2B Publication role:

• 25 days of annual leave.
• Pension contributions.
• Fully remote (expectation 1 day a month in the central London office)
• Flexible working hours.
• Opportunity to work for a market-leading business in a rapidly growing sector.

This is a great opportunity if you have the right experience. if this role is of interest, please do apply quoting the reference no.JO-2501-114987

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.