Digital Marketing Manager - Pathfinders : Job Details

A fantastic opportunity to join a consumer-focused business as a Digital Marketing Manager. Reporting into the Head of Marketing, you will manage the digital marketing strategy and the relationships with external agencies and partners. You will also support in the delivery of revenue targets, through the planning and delivery of digital marketing activities and web improvement projects, continually reporting, analysing and optimising channel performance.

You will be responsible for:

• Support the development of, and own the delivery of, the digital marketing strategy for all paid search, paid social, SEO, email and SMS marketing
• Continually identify and deliver data-backed optimisations to improve online customer journeys and experience,
• Own and optimise the conversion funnel, continually testing, analysing and reporting on performance.
• Develop digital marketing plans in collaboration with key internal stakeholders.
• Maximise all new and existing online revenue generation opportunities through viable multi-channel digital activity
• Provide reporting and actionable insight on all digital activity and website performance, demonstrating ROI.

To be considered for the role you will match the following

• An excellent understanding of digital marketing and principles, theory and best practice.
• Hands-on experience of the digital marketing mix
• Experienced in managing web development projects to optimise customer journeys and experience.
• Web literacy and proficiency in data extraction and the use of databases and reporting tools, e.g. Google Analytics, Power BI
• Demonstrable hands-on experience of digital marketing and web tools and platforms
• Experience of leading and developing teams
• A background within a B2C business