Digital Marketing Manager - Macildowie Recruitment and Retention : Job Details

Digital Marketing Manager

Birmingham, hybrid

Monday to Friday, 09:00 - 17:00

£28,000 - £35,000

An exciting opportunity has arisen for a driven and ambitious Digital Marketing Manager to join a leading central marketing team. This role offers the perfect next step for a Digital Marketing Executive looking to progress or an established manager seeking fresh challenges in a dynamic environment.

You will be responsible for overseeing a range of digital marketing activities across various brands within the business, focusing on digital acquisition strategies, budget management, CRM automation, and website management.

Key Responsibilities:

• Collaborate with senior leadership to develop and implement digital marketing strategies across multiple brands
• Lead and manage a Digital Marketing Executive
• Manage and optimise websites for SEO, user engagement, and conversions, including spearheading new website projects
• Partner with the Content Manager to execute a comprehensive SEO and content strategy
• Oversee CRM marketing initiatives, audience segmentation, and automation
• Develop and execute acquisition strategies, regularly reporting on performance
• Drive and optimise lead generation channels
• Utilise data and analytics to enhance campaign performance and conversion rates
• Work cross-functionally to develop marketing assets, landing pages, and conversion funnels
• Build strong relationships with key internal and external stakeholders

The Candidate:

• Hands-on experience with WordPress for content management and page creation
• Proficiency with Google Suite, GA4, and Tag Manager
• Strong understanding of marketing funnels, customer journeys, and lead generation (paid and organic)
• Experience managing CRM systems, particularly Microsoft Dynamics 365
• Ability to track, analyse, and report on data from multiple platforms
• Familiarity with integrating websites into CRM and other systems

Interested? Click apply today!

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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.