Digital Marketing Manager - Hays Specialist Recruitment Limited : Job Details

Digital Marketing Manager (Software/Saas)

Oxfordshire (Remote Working)

Up To £65,000

Hays Marketing are pleased to be supporting a locally based software company who are looking for an experienced Digital Marketing Manager. This is a great opportunity for a marketing expert with good all round digital knowledge to take the reins and own all company digital marketing activity with particular focus on PPC, SEO, email and Lead Generation.

Responsibilities

• Plan and execute company digital marketing functions
• Design, build and maintain our social media presence
• Use SEO practices to optimise articles and increase visibility
• Launch and optimise various PPC campaigns
• Design and implement direct email marketing campaigns
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimise spend and performance based on the insights
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• Proven hands on experience in creating and managing digital marketing campaigns
• Experience presenting findings and reporting into C-suite level colleagues
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools, PPC (Google Ads) and SEO
• Working knowledge of HTML
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Be able to explain/turn complex marketing concepts into easy to understand content

If you have any questions click apply now or feel free to email

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