Digital Marketing Manager - Alex James Digital : Job Details

Our client are a fast growth business.

They are now looking for an experienced digital marketing manager to join the team

Nature & Scope

To develop and deliver the firm’s digital acquisition strategy; increasing the firm’s brand profile and online routes to market in order to support achievement of the business plan objectives set by the Management Committee.

Key Competencies

• Excellent IT skills
• Strong verbal communication skills for articulating ideas, plans and results to colleagues
• Written communication skills for producing high quality content
• Attention to detail and accuracy
• Ability to work independently and flexibly with a strong use of initiative
• Capacity to prioritise and work across multiple projects;
• Excellent team work skills;

Key Accountabilities

Website promotion & content management

• To act in accordance with the firm’s website policy
• To develop and execute a targeted content marketing strategy; writing and publishing rich content for the firm’s websites as well as ongoing optimisation of existing content
• To drive increased traffic to the website through various channels including but not limited to PPC, Organic, referred channels, social media, email marketing campaigns, online directories, partner sites
• Using web analytics software to monitor performance of the firm’s websites; reporting to board and suggesting improvements where required

Search engine optimization (SEO)

• Developing strategies to drive increased traffic and revenue via high ranking organic search results
• Conducting key word research to inform SEO planning and development
• Optimize copy and landing pages for search engine marketing
• Research and analyze competitor advertising links
• Management of Google My Business listings and Google Map rankings
• Recommend changes to website design, content, linking and any other factors to improve SEO positions for target keywords

Pay per click (PPC) campaigns

• Management of Google Ad Campaigns and strategy; creating new campaigns where required
• Track, report on and analyze data relating to any PPC initiatives and campaigns to ensure ROI
• Manage campaign expenses, ensuring that you stay within agreed budgets and estimating future monthly costs where appropriate.
• Optimizing copy and landing pages for PPC campaigns
• Management of keyword selection and audience targeting

Social media content management and strategy

• To act in accordance with the firm’s social media policy
• To further develop our online presence by attracting high numbers of internet followers through social media channels
• To ensure that the firm’s social media pages are up to date and accurate and that they are a professional representation of the firm
• Sharing of website content such as articles, news, events and recruitment posts via social media channels.

Excellent package on offer