Digital Marketing Manager - Cox Automotive : Job Details

Birkenhead - Hybrid

The Role

Digital Marketing Manager

Location: Birkenhead ¦ Company: Cox Automotive

Ready to revolutionise the future of the automotive industry?

Join Cox Automotive, the world’s largest automotive services organisation, and be part of a team shaping how the world buys, sells, and uses vehicles. From industry-leading solutions to unparalleled innovation, our vision extends far beyond just cars—we craft experiences that resonate.

Now, we’re seeking a PPC-Focused Digital Marketing Manager to drive the charge in digital advertising and elevate our performance marketing efforts for our Car Buying brand Money 4 Your Motors.

What You’ll Do:

• PPC Campaign Mastery: Create, manage, and optimise paid media campaigns across Google Ads, Facebook, LinkedIn, YouTube, and more, ensuring every pound spent drives measurable ROI.
• Performance Analytics: Use tools like Google Analytics and SEMrush to track performance, spot trends, and implement data-driven improvements.
• SEO Synergy: Support organic growth by aligning PPC strategies with SEO efforts.
• Creative Direction: Collaborate with content and design teams to deliver high-impact creatives tailored for each channel.
• Conversion Rate Optimisation (CRO): Monitor user behaviour, identify opportunities, and optimize the customer journey for better results.
• Competitor Watch: Stay ahead of the game by analysing trends and developing strategies to outshine competitors.
• Customer Focus: Bring insights into customer behaviour and needs to the forefront of our campaigns.

What We’re Looking For:

• Proven success in launching and managing PPC campaigns across paid search, display, and social channels.
• Proficiency in tools like Google Analytics, Tag Manager, and SEMrush.
• Analytical mindset with a knack for interpreting data and applying it to real-world results.
• Strong understanding of B2B digital marketing, e-commerce, and social media landscapes.
• Exceptional organisational, communication, and collaboration skills.

Why Join Cox Automotive?

• Work with cutting-edge tools and shape industry-leading solutions.
• Join a collaborative customer-focused culture where your ideas make an impact.
• Be part of a forward-thinking company driving innovation in an ever-evolving industry.