Digital Marketing Manager - The Guardian : Job Details

Are you a digital marketing expert with a passion for driving impactful campaigns and engaging diverse audiences?Prospectus is delighted to be partnering with IAM RoadSmart in the recruitment of a Digital Marketing Manager on a full-time, permanent basis. This is a hybrid role based in Welwyn Garden City.IAM RoadSmart is the UK’s leading road safety charity, dedicated to making better drivers and riders through education and training. As they advance and modernise, IAM RoadSmart are seeking a Digital Marketing Manager to lead the development and delivery of integrated digital marketing campaigns that promote their online and in-person courses, drive revenue growth, and build a community of safer road users across the UK.About the RoleThe Digital Marketing Manager will be responsible for planning, executing, and managing all digital marketing activities, including SEO, SEM, social media, and display advertising across both the charity and commercial services. You will oversee content creation, website management and a digital campaign optimisation to maximise reach and engagement.You will lead a small team of Digital Marketing Executives, ensuring high performance, creativity, and data-driven decision-making.Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy to drive growth and engagement.
• Oversee all SEO, SEM, social media, and display advertising activities.
• Manage IAM RoadSmart’s online presence, ensuring content is optimised for visibility and impact.
• Lead and mentor a team of Digital Marketing Executives, setting SMART objectives and conducting regular one-to-one meetings.
• Monitor and report on key performance indicators (KPIs), using data insights to improve digital campaigns.
• Manage budgets, ensuring efficient allocation of resources across marketing channels.
• Maintain compliance with GDPR, PECR, and other relevant digital marketing regulations.
• Keep up with digital marketing trends and lead innovation within the organisation.

About YouTo be considered for this position, you will have:

• Significant experience in digital marketing strategy and campaign management.
• Strong technical expertise in SEO, paid digital advertising, and social media marketing.
• Experience managing and optimising CMS platforms (Sitefinity/Umbraco experience is a plus).
• Demonstrable knowledge of Google Analytics, AdWords, and automation tools.
• Proven ability to lead and mentor a team, with strong stakeholder management skills.
• Understanding of customer journeys and user experience principles.

Why Join IAM RoadSmart?This is an exciting opportunity to shape the digital future of IAM RoadSmart, helping to modernise their approach and make a lasting impact on road safety. You will join a passionate team, working in a collaborative and forward-thinking environment where your expertise will be valued and developed.How to ApplyPlease submit your CV in Word format (cover letters are not required at this stage). Successful candidates will be contacted and invited to provide a supporting statement.As a specialist recruitment practice, we are committed to building inclusive and diverse organisations and welcome applications from all sections of the community. We are invested in supporting you through your application journey.