Digital Marketing Specialist - Robert Half : Job Details

Are you a skilled marketing professional with expertise in lead generation, CRM platforms, and sales support? Do you thrive in fast-paced environments where your contributions directly impact business growth?

We are seeking a Marketing Specialist on a fixed-term maternity cover basis to join an innovative telecoms business at the forefront of global connectivity. This role focuses on lead generation, CRM (HubSpot and Salesforce), and providing essential support to sales teams to drive measurable results.

Key Responsibilities:

• Execute digital marketing campaigns, including SEM, ABM strategies, and paid media, to generate high-quality leads.
• Monitor and optimise lead generation metrics to ensure alignment with sales objectives.
• Design and maintain workflows in HubSpot and Salesforce to improve lead tracking and sales handoff.
• Collaborate with sales teams to enhance CRM data quality, lead scoring, and pipeline visibility
• Optimise paid and organic channels, including SEO, for improved campaign performance and conversions.
• Collaborate with sales teams to deliver actionable leads and create sales enablement materials.
• Manage and execute social media campaigns, focusing on paid channels like LinkedIn to support ABM and lead generation goals

Key Requirements:

• Proven experience in digital marketing, lead generation, and CRM management (HubSpot and Salesforce).
• Strong analytical skills and experience with campaign tracking and reporting tools.
• Excellent collaboration and communication skills, with the ability to work cross-functionally.
• Proficiency in content marketing and creating customer-focused campaigns.

This is an excellent opportunity to join a dynamic telecoms business and play a key role in driving its marketing and sales success. Apply now to make your mark in an industry-leading organisation!

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: gb/en/privacy-notice.