Digital Performance Executive - Grosvenor Consulting Ltd : Job Details

We're currently searching for an experienced Digital Performance Executive to join a leading group of premium international schools as they expand globally. The Digital Performance Executive will assist with the optimization and creation of paid search & media campaigns to deliver lead generation targets, working closely with regions and schools to apply local insight.

Role & Experience - Digital Performance Executive:

• Experience/understanding of all various digital media channels (SEM, Display, Programmatic, Social Media)
• Understand each school and region’s unique search challenges and apply optimization techniques to test and deploy to keep each school ahead in their market
• Support the delivery of group wide paid media campaigns (emphasis on PPC) ensuring that they are executed to plan and are meeting targets
• Ensure campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
• Campaigns are monitored regularly and hit relevant targets
• Help in preparing performance review presentations
• Constantly review and A/B test ad creative to improve performance and best communicate our schools USPs

Personal Specification - Digital Performance Executive:

• CMS experience will be an advantage.
• Additional languages an advantage
• Experience of scaling digital acquisition campaigns in multiple countries outside UK
• Digital creative for social and display - imagery and CTA development
• Bachelor’s Degree
• Hands on PPC experience. Google, Bing, Yandex, Baidu
• Hands on experience of Google Display Network campaign implementation.
• Hands on experience of paid social campaign implementation e.g. Facebook, LinkedIn.
• Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures.
• Excellent analytical skills - with the passion and drive to demonstrate and quantify success.
• Results orientated with the ability to consistently map efforts against identified KPIs and ROI.
• Up-to-date with the latest trends and best practices in website development and measurement.
• Google Adwords & Bing Ads certified.
• Experience in budget management.
• Experience with Google Analytics and Google 360