Digital Performance Specialist - Henderson Brown Recruitment Ltd : Job Details

Job Title: Digital Performance Specialist Location: Slough/Hybrid role with office and home workingSalary: £35,000-£40,000 per annum About the business:Our client is a leading supplier of PAYG sims and mobile accessories into independent and national retail, partnering with well recognised retailers and network providers. With impressive and stable growth, the company are keen to stay ahead of the technology curve and have launched their own eSIM service. The company's eSIM service is revolutionizing how travellers stay connected with innovative eSIM solutions. About the role:An exciting and newly created role, the Digital Performance Specialist will take full ownership of paid acquisition channels. You'll manage and scale paid media campaigns across multiple platforms with a particular focus on Meta, Google and TikTok. You will have full ownership, ensuring they are optimised for performance and ROI.Responsibilities include:*Full ownership of paid media channels, including Meta, Google, TikTok, and any other performance marketing avenues. *Responsible for end-to-end campaign management, from strategy development to execution and optimisation.*Analyse campaign performance and consistently work to reduce cost per acquisition*Develop and execute robust performance marketing strategies that align with the company's brand goals. *Ensure all campaigns are optimised for conversions.*Work closely with the creative team to develop compelling ad creatives and messaging that resonate with target audiences. *Use data to inform all decision-making. *Continuously monitor, test, and iterate on campaigns to ensure they are optimised for key KPIs, including CPA, ROAS , CTR and conversion rates.*Ensure that all marketing efforts are consistent with the brand identity and messaging. *Ensure seamless integration across all touchpoints and paid campaigns.*Provide regular performance reports with actionable insights. *Manage Social Media channels to keep engagement running. *Optimise the website to make it compatible with search engines, coordinate content creation and distribution.About the person:You'll have- *A creative and results orientated mind set*Experience in Ecommerce or digital products*Previous experience in performance marketing*Demonstrable experience of managing and optimising campaigns on Meta, Google and TikTok*Strong consumer brand experience *Ability to work independently, manage time effectively, and take full ownership of performance marketing efforts.*You'll be solutions focused with a positive mindset In return for your hard work:*A salary of £35,000-£40,000 depending on experience*10% annual company bonus (discretionary)*Hybrid working arrangement (x2 days in the office, x3 days WFH)*25 days annual leave + bank holiday*Great development opportunities